A new study by FMCG Gurus shows that awareness of mental health has become a big part of consumers lives around the world. An increasing awareness of the need to talk about and address issues like stress, anxiety and insomnia sees more and more consumers interested in plant-based health solutions.
Vegans in USA are Happier Than Meat-Eaters, Study Finds
An organisation called Tracking Happiness surveyed 11,537 respondents from the United States in a study called Eat Green, Be Happy: Evidence Of The Connection Between Veganism And Happiness, which found that the average happiness rating was higher amongst vegans and vegetarians. “We believe that happiness and sustainability go hand in hand. Sustainable behavior is linked to increased mental health” The researchers asked questions such as, “If you look back at the last year of your life, how would you rate your happiness on a scale from 1 to 10?” and found that the average happiness rating of all 11,537 respondents was 6.90, but was found to be higher amongst vegans. Vegans report higher happiness levels than meat-eaters (+7%). Happier people are more likely to turn …