Fiberstar, Inc. has used its biggest product, Citri-Fi®, for many years in order to improve the taste and texture of meat and dairy products, processed foods, beverages, and pet foods. The company has now found that the sustainably-sourced citrus alternative to methylcellulose provides many benefits to vegan products ranging from plant-based meats, non-dairy ice cream, sauces and dressings, spreads and dips, and pastries.
AGRANA: “We Offer a Substitute for Methylcellulose Which is in Great Demand in the Organic Sector”
Horst Hartl has been Managing Director of AGRANA Starch since 2009 and is responsible for sales, supply chain management as well as research and development. After studying agricultural economics at the University of Natural Resources and Life Sciences in Vienna, he began his career in the Austrian sugar and starch industry and then moved to the agricultural machinery industry, where he worked primarily in Eastern Europe and the former CIS countries. Over the last 25 years, he has built up extensive experience in international sales and marketing, both in the food industry and across agribusiness. Could you share some of the most significant achievements or developments for Agrana in the plant-based sector during 2023? What were the key drivers behind these successes? Producers of meat …