Rügenwalder Mühle Launches Vegan Salami Peperoni, Removes Methylcellulose from All Vegan Salami Lines
German market leader Rügenwalder Mühle announces the launch of a new vegan variety of its Mühlen Salami. At the same time, the existing varieties have been revised so that all vegan salami varieties are now methylcellulose-free. Both Vegan Salami Classic and Colourful Pepper are now free from methylcellulose. This means that all vegan salami varieties are now free from the additive. “Even though methylcellulose is not a questionable ingredient, many of our consumers wanted a salami without it,” says Steffen Zeller, CMO at Rügenwalder Mühle. “We have managed to fulfill this consumer wish and have also improved the taste of our Vegan Salami Classic to such an extent that it scored best in all the tests we carried out. This is an absolute win-win situation for …