The founders of meat alternatives company The Vegetarian Butcher have announced they are starting a new company focused on dairy alternatives. It will be known as Those Vegan Cowboys.

© Those Vegan Cowboys

Science

‘Those Vegan Cowboys’ Offer €2.5M Reward for Fungus That Turns Grass into Milk Protein

The founders of Dutch startup Those Vegan Cowboys have launched a search for a starter culture that will turn grass into real milk proteins. Jaap Korteweg and Niko Koffeman, who previously founded The Vegetarian Butcher, are offering a €2.5M reward to anyone who finds a suitable fungal strain.

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