Josh Tetrick States European Approval of JUST Egg is “One of the Most Important Milestones” in Eat Just’s History
Eat Just, Inc., announced yesterday that the approval of the mung bean protein as a novel ingredient by the European Food Safety Authority’s (EFSA) panel has paved the way for JUST Egg to launch in Europe, with CEO and founder Josh Tetrick stating that this “will be one of the most important milestones for our company”. The regulatory approval of mung bean, the key ingredient in its popular plant-based JUST Egg products, will enable the initial launch of JUST Egg in Europe in mid-2022 after the European Commission concludes its review. The announcement continues the momentum for JUST Egg’s global expansion, following its recent launches in South Africa and South Korea in addition to its existing presence in Canada, Hong Kong, Singapore and China. “Bringing …
