Arla JÖRĐ, a relaunch of Arla Food's 100% plant-based brand JÖRĐ, has debuted in Sweden this week, offering a range of oat-based products.

© Arla JÖRĐ

Products & Launches

World’s 5th Biggest Dairy Company Arla Foods Relaunches JÖRĐ Brand in Sweden

Arla JÖRĐ, a relaunch of Arla Food’s 100% plant-based brand JÖRĐ, has debuted in Sweden this week, offering a range of oat-based products. Arla JÖRD features the dairy giant’s logo, a new color scheme, and the products have a new enhanced recipe. According to The Grocer, the relaunch aims to homogenize the brand with other Arla products, including Arla Cravendale and Arla Lactofree. Best product mix The Swedish launch features six products, including fermented and flavored yogurts, oat drinks, and barista milk for making coffee and latte art. JÖRĐ’s range is made with Swedish oats. The new recipe is said be packed with proteins and enriched with essential nutrients such as fiber, vitamin D, and folic acid (B9). Additionally, all the products are lactose-free and …

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Alpro new branding

©Alpro

Manufacturing & Technology

France: Danone Completes Conversion of Dairy Yogurt Plant to Oat Milk Production

French multinational food corporation Danone has converted its dairy yogurt plant in Villecomtal-sur-Arros to oat milk production. The company announced it was planning the conversion in 2021, as the French market for plant-based products continued to increase. Jobs at the plant will be retained following the transition, which required two years of work and a €43 million investment. The facility will mostly produce oat milk for Danone’s plant-based brand, Alpro, which the company acquired in 2017. Initially, around 100,000 litres per day will be produced, but this could eventually rise to as much as 300,000. Around 90% of this will be exported, mainly to other European countries. Danone now has four plant-based milk facilities across Europe — the others are in Issenheim (France), Lunnarp (Sweden), …

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British Airways offers Glebe Farm oat milk on long-haul flights

© Glebe Farm

Tourism & Travel

British Airways to Offer Glebe Farm Oat Milk on All Long-Haul Flights

British Airways has announced that it will begin offering plant-based milk as an option on board its long-haul flights. The carrier has chosen oat milk made by UK brand Glebe Farm, which grows its own gluten-free oats in Cambridgeshire. In 2022, Glebe Farm told vegconomist that it hoped to “redefine the UK oat milk market”, encouraging a shift away from imported products. While the oat milk will soon be available on flights, British Airways warns that supply may initially be limited until the rollout is complete. The airline also offers a vegan inflight meal, though this must be ordered 24 hours in advance of the flight’s departure. In 2022, British Airways began offering a range of plant-based meals in first-class and business-class airport lounges as …

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Oatly super basic

© Oatly

Products & Launches

Oatly’s New Unsweetened and Super Basic Oatmilks: First Major US Product Expansion in Five Years

Plant-based milk category leader Oatly announces the introduction of two new oatmilk products in the US – Oatly Unsweetened and Oatly Super Basic. This launch marks the company’s first major addition to its core beverage lineup in the United States in the past five years. Leah Hoxie, SVP of Innovation at Oatly North America, highlights the strategic intent behind these innovations: “As oatmilk gains mainstream traction, consumers are increasingly unwilling to compromise on taste for dietary choices. Our US R&D team has meticulously worked for nearly a year to balance these new oatmilks with our existing product range. We believe these additions will meet the evolving consumer preferences, and we’re excited for everyone to experience them.” Oatly Unsweetened features a proprietary oat base developed in-house, …

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Oatly Coffee Bean & Tea Leaf

© Oatly

Company News

Oatly Expands US Reach with Rollout at 180+ Coffee Bean & Tea Leaf Cafés Nationwide

Oatly (Nasdaq: OTLY), the Swedish oat milk manufacturer, has announced a foodservice distribution agreement with The Coffee Bean & Tea Leaf, a global leader in specialty coffee and tea retail. This partnership marks a notable expansion for Oatly, as its Barista Edition oat milk will now be accessible in over 180 Coffee Bean & Tea Leaf café locations across the United States. Mike Messersmith, President of Oatly North America, expressed his enthusiasm about the partnership, highlighting the shared values and commitment to quality between Oatly and The Coffee Bean & Tea Leaf. He comments, “We’re thrilled to bring Oatly to customers of The Coffee Bean & Tea Leaf, an iconic brand that cherishes a great coffee experience just like we do.” This collaboration follows a …

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Oatly chocolate milk

© Oatly

Stock market

Oatly Stock Surges Following Partnership Announcement with Insomnia Cookies

Oatly Group AB (Nasdaq: OTLY), the “world’s largest oat drink company,” known for its witty marketing campaigns, has announced a new collaboration in the US with Insomnia Cookies. Present at all 250+ locations across North America, Oatly’s 11oz Original and Chocolate Oatmilks are now featured alongside Insomnia Cookies’ assortment of signature warm cookies, desserts, and ice creams. Stock surge follows announcement Following a steady decline since mid 2021, Oatly’s stock surged by well over 30% after the announcement of the new partnership and has since leveled out. The company has been shifting toward an “asset-light supply chain strategy” in an effort to boost profitability and has stated that it is on track to post profits this year. Part of this strategy has included transferring plant …

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Fresh oat milk in a glass bottle

© Velike!

Milk- and Dairy Alternatives

Velike! Launches Germany’s First Refrigerated Oat Milk in Returnable Glass Bottles

German oat dairy brand Velike! has introduced NOT M’LK, a new fresh oat milk range in returnable glass bottles. Claimed as the first refillable vegan milk on the refrigerated shelf, NOT M’LK’s range includes 1.5 and 3.5% fat versions in 1-liter bottles (not to be confused with NotMilk from NotCo). This initiative marks the brand’s expansion into the chilled section and aims to offer nutrition-conscious consumers a high-quality milk alternative in resource-saving packaging. Velike! is a brand of Black Forest Nature GmbH, founded in 2019 to find sustainable solutions to dairy products. The company’s oat dairy range encompasses shelf-stable and fresh milk, ice cream, and chef creams. The new fresh oat milk receives a gentle heat treatment, giving it a milk-like consistency and rich flavor. Besides …

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Mooala Simple

© Mooala

Milk- and Dairy Alternatives

Mooala Meets Consumer Demands with 3 Ingredient Shelf-Stable Plant-Based Milk

Organic, plant-based milk producer Mooala introduces the Mooala Simple line, featuring its first three-ingredient, organic, shelf-stable plant-based milk.  Mooala launched a line of shelf-stable plant-based milks in 2020, responding to changing consumer preferences during the COVID-19 pandemic, and this new offering aims to address evolving consumer demands for products with simplified ingredient profiles.  Jeff Richards, CEO of Mooala, states, “Consumers are reading labels carefully – they are demanding fewer ingredients in addition to organic ingredients; we created Mooala Simple as an elevated product line to address both needs.” The new Simple Oat Milk and Simple Almond Milk contain only three ingredients, with no gums, oils, or other additives. While other Mooala products, including its popular Original Bananamilk, are available at major retailers around the US, …

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Nude. and Mae Terra launch oat milk range for children with carbon footprint labels

© Nude.

Products & Launches

Brazil: Nude. and Mãe Terra Introduce Oat-based Drinks for Kids with Carbon Footprint Labels

Brazilian oat specialist Nude. and Mãe Terra Produtos Naturais e Orgânicos have partnered to create a line of sustainable oat-based children’s drinks that display the product’s carbon footprint on the packaging. The new Nude. Zooreta oat milk range comes in three flavors: cocoa, red fruit, and vitamin (banana, apple, and papaya). The initiative marks the first time for Mãe Terra, though carbon footprint labels are already part of Nude.’s climate-transparent message. Both companies are B Corp Certified. The new vegan drink range will be part of Mãe Terra’s Zooreta portfolio, which includes snacks, granola, and cookies for children. Suitable for vegans and lactose-intolerants, the drinks are gluten-free, without added sugar or additives to offer a clean-label alternative. Lower environmental impact  Nude. was founded in 2020 by Giovanna Meneghel and Alexander Appel in …

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Wide Open Agriculture receives a grant from the Australian government to expedite the production of an oat drink enriched with lupins

© Dirty Clean Food

Company News

WOA Receives AUD$5M Government Grant to Produce Oat Milk Enriched with Lupin Protein

Wide Open Agriculture (ASX: WOA), an Australian agriculture and regenerative food company which owns the brand Dirty Clean Food, has received an AUD$5 million grant from the Western Australian Government to scale up the production of a new oat milk enriched with a lupin-derived protein called Buntine. A the end of 2021, WOA raised $20 million to build a production facility near a farming area of high-quality oats in Western Australia. The grand will expedite its establishment. At the facility, WOA will produce the new oat milk and lupin protein formula in various formats and will continue producing its already launched oat milk products— “the world’s lowest carbon” plant-based drinks. The new plant, expected to launch in Q3 2025, will feature novel manufacturing technologies to reduce production costs and …

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Menchie's Frozen Yogurt

©Menchie's

Food Service

How Menchie’s, One of America’s Largest Frozen Yogurt Chains, Is Embracing Dairy-Free Consumers

For years, dairy-free options at frozen yogurt shops were difficult to find, save for the occasional fruit-based sorbet. But times have changed, and many US chains – including 16 Handles, TCBY and Yogurtland – now offer soft-serve yogurt made with ingredients like oat milk.  It’s all the more remarkable that Menchie’s, North America’s largest self-serve frozen yogurt chain, now offers the most extensive selection of dairy-free items, with about a dozen rotating yogurts and sorbets to choose from.  With 350 locations in the US, Canada, Mexico and beyond, Menchie’s prides itself on offering a welcoming atmosphere and has made impressive efforts to cater to guests seeking fully plant-based yogurt. Since 2016, it has launched an ever-increasing range of indulgent yogurt flavors including Vegan Cinnamon Horchata, …

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Armored Fresh Cheese Slices Made from Oat Milk

©Armored Fresh

Cheese Alternatives

Armored Fresh Unveils “Rich and Creamy” Oat Milk Cheese Slices for Foodservice

Armored Fresh, the South Korean food tech company making innovative dairy-free cheese, announces the latest addition to its product range – American Slices with oat milk. Created to expand the brand’s US foodservice channel, the new cheese is targeted to consumers who can’t consume other vegan cheeses due to nut allergies.  According to Armored Fresh, the new oat milk cheese “perfectly mimics” the salty, sharp and nutty flavors of real dairy cheese. The product reportedly required extensive trials to recreate the creamy texture of the brand’s original almond milk-based American Slices. The final product is said to capture the unique taste and melting properties of conventional dairy cheese and does not contain soy, gluten, artificial flavors or preservatives. With the debut of oat-based American Slices, …

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Fazenda Futuro launches oat milk range

© Fazenda Futuro

Products & Launches

Fazenda Futuro Launches Futuro Oat Milk Range at Mayor Retailers in Brazil

Fazenda Futuro, the top plant-based meat brand in Brazil (also known as Future Farm globally), has launched Futuro Aveia, a new range of oat beverages. The new alternatives, including original, chocolate, vanilla, and ‘for cooking,’ are already available in one-liter packs at major retailers such as Pão de Açúcar and Carrefour. Founded in 2019, Fazenda Futuro specializes in plant-based meats such as burgers, chicken strips, meatballs, and ground beef. In 2021, the Brazilian producer expanded its portfolio to offer its first-ever seafood product: plant-based canned tuna. Future Farm retails at 10,000 points across Brazil and has launched its products in 30 other countries. The brand operates in Colombia and Chile and has announced plans to expand into Argentina. Its primary markets outside Brazil are the UK and the …

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M&S offers oat milk in same bottles as cows' milk

© M&S

Milk- and Dairy Alternatives

M&S Offers Oat Milk in Same Bottles as Cows’ Milk as Consumers Demand Larger Quantities

British retailer Marks & Spencer (M&S) is now selling oat milk in the same bottles as cows’ milk, in what is believed to be a market first. Like their dairy counterparts, the milk alternatives are available in Whole and Semi varieties. They are fortified with calcium and iodine, and have been launched in response to consumer demand for larger quantities of plant milks. M&S has also introduced another new product — a cold brew vegan latte made with British oats and Columbian coffee. Vegan at M&S M&S has been expanding its vegan selection for years; its own-brand Plant Kitchen range was launched in 2020 and features hundreds of products such as sandwiches, desserts, ready meals, snacks, and drinks. M&S has also vowed to make all …

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Oatly Barista

© Oatly

Milk- and Dairy Alternatives

For World Milk Day, We Highlight Oat Milk’s Meteoric Rise and Latest Innovations

June 1 marks World Milk Day, and while the occasion was originally launched by the UN to recognize dairy milk, plant-based milk is increasingly taking center stage as the world’s creamy beverage of choice. Out of the countless dairy-free milk varieties, arguably none has shot to fame as quickly or attracted more passionately loyal fans than humble oat milk. It’s notable to recall that, just over five years ago, few people had ever heard of oat milk, and the product was virtually non-existent in most coffee shops and smoothie bars.  But brands like Oatly broke open the lucrative market for this innovative beverage, which is beloved the world over for its creamy texture, low calorie count and gluten- and nut-free ingredients. According to Research and …

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Whipped Oat Milk Ice Cream

©Whipped Urban Dessert Lab

Sweets & Snacks

How Whipped, the World’s First Oat Milk Ice Cream Shop, is Taking New York City by Storm

The world is filled with ice cream shops, but while the majority rely on dairy products, and a growing number use plant-based ice creams made from almonds, coconuts and cashews, only one shop has seized on the oat milk mega trend to bring a whole new kind of soft serve to market.  Whipped Urban Dessert Lab, based in New York City, is a revolutionary ice cream shop billed as the world’s first to solely feature oat milk-based soft serve. Known for its artisan, decadently-topped “ice crème” cups and cones, Whipped has become a viral sensation, attracting legions of fans willing to wait on hour-long lines that stretch outside its Lower Manhattan shop.  Founded in 2019, Whipped was created to offer a better ice cream experience …

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Oatly Parterns with SWISS airlines to offer its vegan Caffè Latte

© Oatly

Tourism & Travel

Oatly’s First Global Airline Partnership Brings Vegan Caffè Lattes to SWISS Passengers

Oat drink company Oatly has teamed up with Swiss International Air Lines (SWISS) to offer a vegan coffee drink, Oatly Caffè Latte, onboard all flights.  The partnership marks the first global airline collaboration for Oatly and expands SWISS’ beverage range to include plant-based products.  Belonging to the on-the-go category, Oatly Caffè Latte is soy and nut-free, made with Oatly’s organic oat milk and 100% Fair Trade certified Arabica bean coffee extract. Major milestone  Helge Weitz, GM at Oatly DACH and Poland, said: “Today’s collaboration with SWISS is a major milestone for Oatly and our mission to put our products everywhere to make people’s switch to plant-based as easy as possible – even at 10,000 meters in the air.” Oatly, which claims to be the world’s …

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Organic Oatmilk

©So Delicious Dairy Free

Products & Launches

Danone’s So Delicious Enters Oatmilk Category with New Organic Oatmilk

So Delicious Dairy Free, a subsidiary of Danone North America, announces it is launching new Organic Oatmilk – the brand’s first foray into the booming oatmilk category.  Created to meet increasing consumer demand for oatmilk beverages, So Delicious Dairy Free Organic Oatmilk is made with organic oats and other ingredients, and comes in two varieties: Original and Extra Creamy.  According to So Delicious, oatmilk continues to be one of the most popular plant-based beverages, with YOY sales growing by over 50% in June 2022. The new Organic Oatmilk is described as a rich and creamy product meant to be enjoyed in coffees, smoothies or virtually any recipe. The product is Certified Organic, gluten-free, and Non-GMO Project Verified, as well as certified vegan by Vegan Action, and …

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Future Farm Plant-Based Burger

©Future Farm

Products & Launches

Future Farm to Launch Oat Milk in Brazil, Reveals Plans for Plant-Based Cheese and Honey

Brazil’s Future Farm, also known as Fazendo Futuro, says it will launch its first-ever plant-based milk, Future Oat, to Brazilian consumers starting in May. The company also revealed it plans to enter several new CPG categories, including plant-based honey, cheese and Brazilian-style meat snacks, reports Food Dive.   According to CEO Alexandre Ruberti, Future Oat will be available in chocolate, vanilla, barista, oat and cooking varieties. He states the company will use lower prices and its familiar branding to help the product stand out against competition.  In addition to Brazil, Ruberti reports the company is currently focused on marketing the product in the US, UK, and Germany. Noting Future Farm as a “huge innovation pipeline” and strong manufacturing capabilities, Ruberti states the company is now looking …

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Free Flow Manufacturing dedicated alt milk facility

© Free Flow Manufacturing

Manufacturing & Technology

Free Flow Manufacturing to Open “New Zealand’s First Dedicated Alt Milk Facility”

New Zealand beverage manufacturer Free Flow Manufacturing is planning to open what it claims is the country’s first dedicated alt milk facility later this year. The plant will be able to produce 50 million litres of milk alternatives per year, including for New Zealand’s first oat milk brand, Otis. Currently, Otis uses oats that are grown in New Zealand, but has to ship them to Sweden for processing due to a lack of suitable facilities locally. Described as “one of the world’s most technically advanced plant-based milk manufacturing facilities”, the new plant will see Free Flow’s footprint expand with 2,500 square metres of production space and an extra 4,000 square metres of warehousing. Otis says it has been searching for a suitable manufacturing partner for …

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