Oat Milk

YOSOY matcha avena

© YOSOY
Milk- and Dairy Alternatives

YOSOY Taps Matcha Trend with Barista Oat Drink Collaboration with Matcha & CO

Spanish plant-based beverage brand YOSOY, has partnered with Matcha & CO, to introduce a new ready-to-drink oat matcha beverage. The product, called “YOSOY Barista Matcha Avena,” is the first of several new offerings planned by YOSOY this year and is designed to cater to the rising demand for matcha in Europe. The new drink will be available in select supermarkets, including Carrefour, El Corte Inglés, and Ahorramas, with a retail price of €2.49 per unit. The drink combines organic matcha sourced from Uji, Kyoto (Japan) with YOSOY’s barista oat drink, offering a creamy, smooth texture without added sugars, additives, or gluten. Marketed as an easy-to-consume option for those looking for a quick matcha latte, the product is available in a 1-liter format, ideal for both …

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Alpro switches to British oats

© Alpro
Milk- and Dairy Alternatives

Alpro Announces Switch to 100% British Oats Following Multi-Million-Pound Investment

Plant-based brand Alpro has announced that it will begin making its oat milk from 100% British oats, tapping into the increasing demand for locally made products. The change has been made possible by a multi-million-pound investment from parent company Danone, which has been used to expand Alpro’s facility in Kettering. Around 58 million litres of British oat milk are expected to be produced there annually, equating to a quarter of the site’s annual production of plant-based drinks. The oat milk will be produced in partnership with Navara oat mill, also located in Kettering. Oats will mostly be sourced from farmers within 80 miles of the mill, significantly reducing food miles and giving local farmers new revenue streams. Strategic move Alpro previously invested £41 million into …

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Oatly Coffee Bean & Tea Leaf

© Oatly

Marketing & Media

Oatly to Give Away 20,000 Free Oat Milk Coffees Across the UK Following Positive Taste Test Results

Oatly has launched a new 360 integrated campaign that will see the brand give away 20,000 free coffees made with its Barista Edition oat milk across the UK. Throughout March and April, Oatly will tour major cities such as Bristol, Birmingham, Edinburgh, Leeds, and Glasgow, giving out Oatly flat whites to passersby who may not previously have had an opportunity to try the brand. The campaign comes after a recent blind taste test* compared coffees made with oat and cow’s milk, finding that up to four times as many consumers prefer the taste of oat milk than currently purchase it. This could potentially amount to tens of millions of people UK-wide. Cafe collaborations In the cities visited by the taste test van, Oatly will also …

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Elmhurst 1925 oat barista

© Elmhurst 1925
Gastronomy & Food Service

Los Angeles Coffee Chain Go Get Em Tiger Switches to Elmhurst’s Seed Oil-Free Oat Milk

Los Angeles-based coffee chain Go Get Em Tiger has announced a partnership with plant-based dairy producer Elmhurst 1925, making Elmhurst’s Oat Barista Edition the exclusive oat milk at all eight of its locations. With this shift, Go Get Em Tiger has completed its transition to offering only seed oil-free milk options. Elmhurst’s Oat Barista Edition is formulated without seed oils, gums, or emulsifiers, aligning with Go Get Em Tiger’s focus on simple and high-quality ingredients. The partnership reflects an increasing demand for plant-based alternatives in the coffee sector, particularly those without additives commonly found in conventional non-dairy milks. Yuri Polyachenko, senior director of food service at Elmhurst 1925, stated, “Today’s coffee lovers are paying closer attention to what’s in their cup, seeking high-quality plant milks …

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Plenish enriched oat milk

© Plenish
Milk- and Dairy Alternatives

Plenish Launches “UK’s Only” Clean-Label Fortified Oat Milk With No Oils or Additives

British plant-based beverage brand Plenish has launched a new product, Plenish Enriched Oat M*lk, which combines essential nutrients with a short, natural ingredients list. Claimed to be the UK’s only clean-label fortified oat milk without oils or additives, the product contains just three base ingredients — oats, water, and salt. It provides fibre without added sugar and is fortified with calcium, vitamin D, B12, riboflavin, and iodine. The new milk alternative launched at Tesco stores UK-wide on March 3 and will arrive at Waitrose on April 28, followed by Ocado and Amazon. Plenish has also recently reformulated its original Oat M*lk with a new creamy recipe, which has already begun rolling out at Waitrose, Sainsbury’s, Morrisons, Co-op, and Tesco. “Dedicated to being transparent” Plenish was …

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Portrait of Meurens' Tim Van De Gehuchte

Tim Van De Gehuchte © Meurens Natural
Interviews

Meurens Natural: “We Tailor Solutions to Bring Ingenious Plant-Based Ideas to Life”

Meurens Natural specializes in cereal-based syrups, proteins, and extracts—primarily derived from oats, millet, and rice. These ingredients are manufactured using enzymatic hydrolysis, which retains maximum nutrients and avoids refining. The company emphasizes local and European agriculture and produces mainly organic products. We spoke with Tim Van de Gehuchte, International Sales & Marketing Manager at Meurens Natural, about their innovative plant-based ingredients, including low-sugar syrups, oat proteins, and vegan chocolate solutions. This interview offers insights into how they support brands in creating sustainable, health-conscious products while addressing key market trends. Can you provide an overview of Meurens Natural core products and how they contribute to the quality of plant-based products? Our syrups are manufactured by enzymatic hydrolysis and are not refined. This process mimics what happens naturally …

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Nespresso x oatly

© Nespresso
Beverages

Oatly and Nespresso Partner to Launch Limited-Edition Coffee Blend

Oatly Group AB (Nasdaq: OTLY) and Nestlé Nespresso have announced a collaboration to introduce a new coffee blend tailored for oat drink consumers. The limited-edition Oatly Barista Edition Coffee has been designed to complement the flavor and texture of Oatly’s oat-based beverage and is available exclusively for Nespresso Vertuo coffee machines. The partnership between the Swedish oat drink producer and the Swiss coffee company aims to cater to the growing number of consumers opting for plant-based milk alternatives. According to ProVeg data, 50% of consumers in the US and Europe, and two-thirds of consumers in the Asia-Pacific and Latin American regions, now use plant-based milk products. Karsten Ranitzsch, global head of coffee at Nespresso, commented, “At Nespresso, we’re all about taste, and we’re on a …

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MYOM oat milk

© MYOM
Milk- and Dairy Alternatives

MYOM Gains First Retail Listing at Whole Foods UK, Enabling Consumers to Make Their Own Oat Milk

MYOM, a company offering a premix that turns into oat milk when water is added, has gained its first retail listing at Whole Foods Market stores across London. MYOM Original Oat premix will be available in two sizes — 65g (makes 500ml of oat milk) and 130g (makes 1L). Tastings of the oat milk will be held at Whole Foods’ Kensington High Street store from January 29 to February 2. Sold in recyclable pouches, MYOM is shelf-stable until water is added. The premix reduces the packaging waste and transport emissions associated with conventional plant-based milks, which are mostly water; it could also help to address food waste among consumers and food service outlets that only require small quantities of oat milk. The Whole Foods launch …

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Arla JÖRĐ

© Arla JÖRĐ
Company News

Arla Withdraws Jörd Plant-Based Milk from UK Stores, Shifts Focus to Food Service

Danish dairy cooperative Arla Foods has confirmed it will withdraw its Jörd plant-based milk brand from UK retail stores and focus on the food service sector. The company first introduced Jörd in 2020 as its entry into the plant-based beverage market. Arla has not provided specific reasons for the withdrawal, but industry analysts point to the competitive nature of the UK alt-milk market. The range has already been removed from major supermarket chains, including Tesco, Asda, and Sainsbury’s. While Jörd-branded products will no longer be available to UK consumers in retail, a Barista version of the oat-based drink will remain accessible to food service providers, though it will not carry the Jörd branding. “As a cooperative, we are constantly looking for ways to drive the …

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Organic Valley oat creamers

© Organic Valley
Milk- and Dairy Alternatives

Organic Valley Enters Plant-Based Market with Organic Oat Creamers

Organic Valley, the cooperative recognized for its organic dairy products, has announced the nationwide release of its first plant-based product line: Organic Valley Oat Creamers. These oat-based creamers, crafted with oats sourced directly from the cooperative’s US organic family farms, are part of a strategic expansion into the plant-based market. The new creamers, available in four flavors—vanilla, caramel, cinnamon spice, and oatmeal cookie—will hit grocery store shelves across the US this month. Each serving contains 30 calories and is designed to provide a smooth, creamy texture for coffee and tea drinkers. The products are free of dairy, nuts, and lactose, offering an option for consumers with specific dietary preferences or restrictions. Laurie Drake, Organic Valley’s vice president of marketing, explained the cooperative’s commitment to diversifying …

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© Oato
Milk- and Dairy Alternatives

Fresh Oat Milk Brand Oato Launches at 375+ Sainsbury’s Stores UK-Wide

British-made fresh oat milk brand Oato is launching in the chilled aisle at more than 375 Sainsbury’s stores across the UK. The barista oat milk is available in two sizes — 1 litre and 1 pint. Unlike most oat milk brands, the products are made fresh and are not UHT. They are also manufactured within the UK using 100% British oats, meaning their carbon footprint is very low. Furthermore, Oato’s bottling site in Lancashire is solar-powered, generating more power than it uses. “We are so thrilled to partner with Sainsbury’s to become the first fresh oat milk available in their stores,” said Oato founder Carl Hopwood. “It is yet another significant milestone for Oato as a business, as we continue to make headway in becoming …

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Faye MacGregor and Chris Wilkie

(L) Faye MacGregor and Chris Wilkie - Image provided
Company News

NZ Oat Milk Brands Otis and All Good Merge to “Play Smarter and Harder” Under New Brand Good & Humble

Otis and All Good, pioneering oat milk startups from New Zealand, have merged under a new entity, Good & Humble. The merger aims to build scale, drive innovation, support New Zealand’s oat growers, and expand into global markets, especially Southeast Asia. Good & Humble will combine Otis’s innovation in on-farm provenance (verifying the traceability of the ingredients) and enzyme technology with All Good’s established leadership in export sales and distribution. Otis co-founder Chris Wilkie shared, “As one entity, our teams will benefit from shared experiences, deepened knowledge, and more diverse skills. We are playing against billion-dollar multinational brands; uniting with All Good means we can play smarter and harder. Our NPD engine will be market-leading.” Sustainability and local impact Founded in 2018, Otis was New …

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Oatly Barista Lighter Taste

© Oatly
Products & Launches

Oatly UK Introduces Lower-Fat ‘Barista Lighter Taste’, Targeting Trend for Lighter Roasted Coffee

Oatly UK has expanded its popular Barista oat milk range with a new variety designed for coffee lovers, Barista Lighter Taste. The product contains a lower fat level than Oatly’s original Barista Edition oat milk (2.1%  instead of 3%) and is a response to the increasing popularity of lighter-roasted coffee. It has been designed to allow more subtle flavour notes to shine through while retaining the same performance capabilities as the original Barista edition, including frothing and foaming. The new milk alternative was originally trialled at a select number of coffee outlets earlier this year to gain feedback from baristas across Europe. It has now officially launched for retail in the UK, with a new name and updated packaging. Barista strategy The new launch comes …

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Oatly becomes official oat milk partner for Black Sheep Coffee

© Black Sheep Coffee
Milk- and Dairy Alternatives

Oatly Becomes Official Oat Milk Partner for Black Sheep Coffee

Oatly has announced a multi-year collaboration with British coffeehouse chain Black Sheep Coffee, becoming the company’s official oat milk partner. Oatly Barista Edition is now available at all 100 Black Sheep Coffee locations UK-wide. To celebrate, the coffee chain has launched several drinks with Oatly as the named default option, including the Berry Protein Shake, Coffee & Banana Shake, and matcha drinks in the flavours Blueberry and Strawberries & Cream. Oatly will also be available across the menu for use in coffees, teas, and other hot drinks. Black Sheep Coffee has chosen the new larger format of Oatly Barista Edition, which comes in a 1.5L carton. The product was launched in June to provide an option for cafés and coffee shops that use large quantities …

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Oatly campaign convinces Brits to try oat milk in tea

Image credit Luke Ripley
Marketing & Media

New Oatly Campaign Aims to Convince Brits to Try Oat Milk in Tea

Oatly has launched a new 360 integrated campaign with the aim of convincing Brits that oat milk works in tea. While figures indicate that over half of UK coffee drinkers opt for oat milk, new research conducted by OnePoll on behalf of Oatly suggests that Brits are much more reluctant to try oat milk in their tea. In fact, just 4% of tea drinkers said they use a plant-based alternative, while 31% said they would be surprised to see someone drink tea with plant-based milk. The “It Works in Tea” campaign will feature OOH advertisements including billboards in Brighton, London, and Manchester, along with digital and in-store promotions and PR. It will also be advertised on Twitch, Spotify, Oatly’s social media channels, and Connected TV …

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The latest report by Bright Green Partners consultancy, examines the opportunities the European dairy industry has to address a projected rise in production costs by investing in sustainable alternatives to traditional dairy products.

© Bright Green Partners
Milk- and Dairy Alternatives

Plant-Based and Precision-Fermented Milk Set for Dominance in Europe by 2040, Report Predicts

Plant-based milk could be 10% cheaper than cow’s milk and become a staple product and ingredient by the end of 2030 if products meet taste and nutrition requirements, such as higher protein and micronutrients. Meanwhile, alternative milk made with precision-fermented (animal-free) whey and casein proteins will become increasingly competitive as technical innovations improve and production processes scale up. These are among various estimates from the latest report by alternative protein consultancy Bright Green Partners. This report examines the opportunities the European dairy industry has to address a projected rise in production costs by investing in sustainable alternatives to traditional dairy products. Floor Buitelaar, managing partner of Bright Green Partners, shared, “This report is a must-read for industry leaders who want to understand the future dairy …

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Milkadamia flat pack oat milk

© Milkadamia
Products & Launches

Milkadamia Launches First 2D-Printed Flat Pack Oat Milk on US Market

milkadamia is set to introduce the first flat-pack plant-based milk to the US market. The official launch of its Flat Pack Organic Oat Milk is scheduled for early next week at the Newtopia Now trade show in Denver, Colorado.  The Flat Pack Organic Oat Milk is produced through a proprietary 2D-printing process that transforms oat milk paste into ultra-light sheets. This approach substantially reduces packaging waste by 94% and a decrease in product weight by 85%.  Each pack contains eight sheets, which can be used to produce a total of half a gallon of oat milk (8oz per sheet). Consumers can prepare fresh oat milk by blending the sheets with water for 30 seconds or soaking them overnight, allowing for customizable portions and a longer …

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Mooala organic barista

© Mooala
Milk- and Dairy Alternatives

Mooala Debuts USDA-Certified Organic Barista Oatmilk on Amazon and Whole Foods

Mooala, one of the fastest-growing plant-based milk brands in the US, has unveiled its new Organic Barista Blend Oatmilk. The product, designed to steam and froth more effectively than many leading alternatives, is now available on Amazon and in select Whole Foods Market stores. Packaged in 32-oz cartons, the Barista Blend was developed with input from top baristas to create a rich and velvety foam suitable for both professional and home use. According to Mooala, all their plant-based milks are USDA-certified organic, ensuring they are free from GMOs, herbicides, preservatives, and toxic chemicals. The new blend provides the high performance and creaminess of oat milk without the chemical additives commonly found in mainstream barista oat milk. Jeff Richards, CEO of Mooala, explained the company’s approach: …

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JetBlue Airways

© JetBlue Airways
Tourism & Travel

JetBlue Airways to Provide Oat Milk as Part of Complimentary Beverage Offerings on Flights

US airline JetBlue Airways has announced that oat milk packets are now available as part of the complimentary beverage offerings on its flights. Coffee and tea drinkers can enjoy Lakeland Dairies’ Oat in a Stick milk alternative in their drinks, as JetBlue diversifies its beverage portfolio to cater to customers’ dietary preferences and restrictions. The airline also offers free and unlimited snacks on its flights, with all current options suitable for vegans. The snacks include Popchips Sea Salt, Partake Classic Grahams, Safe + Fair Everything Bagel Pretzels, and Chifles Plantain Chips. On flights longer than two hours, passengers can order the Mediterranean-inspired SavorUp snack box, which is vegan and certified kosher. The box contains hummus, multigrain tortilla chips, artichokes, olives, and coconut cookies. On flights …

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Three Robins oat milk fruit smoothie pouches

© Three Robins
Milk- and Dairy Alternatives

Scotland’s Three Robins Launches “Pioneering” Oat Milk Fruit Smoothies for Kids

Scottish brand Three Robins has announced the launch of two oat milk-based fruit smoothie pouches for children’s lunchboxes and family outings. Described as “pioneering”, the ambient pouches are available in two flavours — Super Berry and Totally Tropical. They contain 24-45% fibre-rich vegetables and are said to provide a more nutritious alternative to typical apple juice-based products. The smoothie pouches are reportedly “causing a real stir” at supermarkets, food service outlets, independent stores, delis, and food halls. Three Robins eventually hopes to expand the products into education and the NHS. Multi-purpose oat milk Three Robins was launched in 2022 by Karen Robinson, an Edinburgh-based mother who discovered that one of her children was lactose intolerant. After struggling to find a milk alternative that was equally …

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