Arla JÖRĐ, a relaunch of Arla Food's 100% plant-based brand JÖRĐ, has debuted in Sweden this week, offering a range of oat-based products.

© Arla JÖRĐ

Products & Launches

World’s 5th Biggest Dairy Company Arla Foods Relaunches JÖRĐ Brand in Sweden

Arla JÖRĐ, a relaunch of Arla Food’s 100% plant-based brand JÖRĐ, has debuted in Sweden this week, offering a range of oat-based products. Arla JÖRD features the dairy giant’s logo, a new color scheme, and the products have a new enhanced recipe. According to The Grocer, the relaunch aims to homogenize the brand with other Arla products, including Arla Cravendale and Arla Lactofree. Best product mix The Swedish launch features six products, including fermented and flavored yogurts, oat drinks, and barista milk for making coffee and latte art. JÖRĐ’s range is made with Swedish oats. The new recipe is said be packed with proteins and enriched with essential nutrients such as fiber, vitamin D, and folic acid (B9). Additionally, all the products are lactose-free and …

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BIOTIFUL Oat Kefir Yor-gut Cherry 350g

© BIOTIFUL

Products & Launches

Biotiful Gut Health Launches First-to-Market Oat Kefir Yogurts

The UK’s number 1 kefir brand, Biotful Gut Health, recently announced a category first in the form of a new range of Oat Kefir yogurts, made with gluten-free oats, fruit and billions of live vegan cultures. Kefir, a yogurt-style drink (though thinner in consistency) originally hailing from the Caucasus mountains, has been consumed for more than 2,000 years. Usually produced with animal milk, the product is hugely beneficial to gut health and contains large amounts of good bacteria and yeast. Biotiful, founded in 2012 by Natasha Bowes, is the UK pioneer of kefir products with a market share of 70% latest MAT (source: IRI 9th July 2023), stating it is on track to hit £100m retail sales value in the next two years. The company’s …

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Chobani Oat Drinks four flavors

©Chobani

Milk- and Dairy Alternatives

Chobani Says “It Does Not Make Sense to Be in the Dairy Milk Business at This Time”

Chobani, a leading dairy foods brand, has ended production of its latest line of dairy milk products after less than three months. The US yogurt brand will return focus to its key product lines, including its growing range of oat-based milks and other plant-based products.   Chobani gained fame across North America for popularizing Greek yogurt, however, in recent years it has expanded into new markets including oat milk, oat-based yogurt, plant-based coffee creamers, and vegan probiotic drinks. The company recently launched a new dairy product line, Chobani Ultra-Filtered Milk, but has now dropped it. The company has not revealed the exact reasons for the discontinuation.  As first reported by Food Dive, one possible reason could have been rising inflation, although with the conventional dairy industry …

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Cholesterol-lowering brand Benecol launches oat range

© Benecol

Milk- and Dairy Alternatives

Cholesterol-Lowering Brand Benecol Targets New Audience With New Oat Range

Cholesterol-lowering brand Benecol has launched its first plant-based range in a bid to appeal to a new consumer group. The range features yogurts and health shots made with gluten-free Finnish oats. The products come in the flavours Plain, Strawberry, Mango, Blueberry, and Raspberry & Blueberry. They are enriched with plant stanols, which have been proven to have a cholesterol-lowering effect. The Benecol Oat range is now available at Asda, Sainsbury’s, Ocado, and Waitrose. The new line will be promoted via a marketing campaign including TV and OOH advertising, alongside collaborations with influencers. The plant-based yogurt market A recent report found that the global plant-based yogurt market is now worth $1.94 billion, and is expected to grow at a CAGR of 17.7% from 2021 through to …

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Chobani Oat Drinks four flavors

©Chobani

Stock market

US Yogurt Maker Chobani Files for Expected $10Bn IPO Following 14% Sales Increase 

Greek yogurt maker Chobani has filed for an IPO and will trade on the Nasdaq under the ticker symbol CHO, with the equity sale expected to value the business at over $10 billion. The New York-based company has been moving increasingly into alt dairy with a selection of plant-based offerings along with its conventional lines.  Meaning shepherd in Turkish, Chobani was founded in 2005 by Hamdi Ulukaya, a Turkish immigrant to the US who bought an old yogurt plant with a small loan. The company revealed its finances for the first time in its filing for an IPO, showing a nearly 14% jump in net sales. Chobani has expanded with a plant-based range of oat-based drinks, cultured oat blends, dairy-free Greek yogurts, and probiotic drinks …

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Nancy's Probiotic Foods logo 3/2020

©Globe Newswire/Nancy's Probiotic Foods

Food & Beverage

Nancy’s Probiotic Foods Celebrates 60th Anniversary by Expanding of its Oatmilk Yogurt Line

Nancy’s Probiotic Foods celebrates its 60th anniversary by launching new flavors to its oat milk yogurt line. The expansion of its non-dairy options includes the addition of Passion-Fruit Banana and Apple Cinnamon to its current line-up of Plain, Vanilla, Strawberry Hibiscus, and Blueberry. The new products will be available in early 2020 nationwide. 

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Toni Petersson, CEO Oatly.

Oatly CEO Toni Peterson, Image by Lars Jansson

Interviews

Oatly: “We’re Seeing a Post Milk Generation Taking Shape”

Oatly is the leading oat drink brand, currently thriving in the current climate where oat milks are exploding in popularity around the globe. Founded in Lund, Sweden, in the 1980s, and with a newer processing plant in Millville, USA, Oatly is constantly expanding and has plans to open its first Asian production plant by the end of next year.

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