La Vie “Turns London Pink” With New OOH Campaign Celebrating Its Plant-Based Ham
French brand La Vie is celebrating the success of its plant-based ham with a new OOH advertising campaign in “one of the UK’s most ham-centric cities”, London. La Vie’s ham alternative arrived at Tesco and Ocado earlier this year, and is now one of the top three plant-based ham brands sold at Tesco. The product also recently launched at Waitrose stores UK-wide. To mark this success, some of London’s famous black cabs have been turned pink with the message “Take me to BuckingPlant-Basedham Palace”. Additionally, billboards have appeared around the UK with messages such as “For those who love animals, the planet and kids having a future but can’t give up ham sandwiches”. The aim is to ignite conversations about the significance of plant-based meat …
