European discounter Lidl has seen success with its Next Level vegan range and has plans to expand it further in future. In a two-day “vegan workshop”, the company worked together with customers, professional cooks and ProVeg experts to taste vegan products and create new plant-based ready meals.
Walmart Makes Plant-Based Affordable With Launch of Private Label Brand bettergoods
Walmart has introduced a new private label brand, bettergoods, designed to offer a wide range of high-quality, chef-inspired, and affordable food items. This marks the retailer’s most significant private brand food launch in two decades, with over 300 new items, the majority of which are priced below five dollars. The brand is structured around three main product categories: culinary experiences, plant-based options, and “made without” products for various dietary needs. This includes an assortment of items across multiple categories, such as frozen goods, plant-based, snacks, beverages, and more. A key highlight of bettergoods is its rapid market deployment, making it Walmart’s quickest private brand food introduction. Walmart’s Senior Vice President of Private Brands, Food, and Consumables, Scott Morris, noted the brand’s role in meeting customer …
