Millennial Flavor Town debuts waygu beef steak in Europe at London Expo.

© Millennial Flavor Town

Products & Launches

Wagyu Beef Steak ‘Masterpiece’ by Korea’s Millennial Flavor Town Premieres at PBWE Europe

Korea’s Millennial Flavor Town, a food startup aiming to redefine barbeque with fermentation and plants, is introducing its wagyu beef line — MM Beef — at the Plant Based World Expo Europe in London. The range includes two products: marbled wagyu beef steak and shredded beef, in soy sauce and truffle flavors, which have been featured in media outlets, including The New York Times. Described as “a masterpiece boasting a rich heritage and a fusion of flavors that redefine the essence of beef,” the products have been crafted by co-founder, food technologist, and chef Bakrin Ahn and her team. Traditional Korean fermentation Millennial Flavor Town uses a patented method based on traditional Korean fermentation and a blend of ingredients: soybeans, hedgehog and button mushrooms, rice koji, …

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PBWE 2022 show floor

© PBWE Europe

Fairs & Events

PBWE Europe: Registration Now Open as the Biggest Plant-Based Industry Event Prepares to Return to London

Announcing the commencement of attendee registration this month, the Plant Based World Expo Europe enters its third year with great anticipation. Taking place on the 15th and 16th of November 2023, the event relocates to the expansive ExCeL London; a growing space for an evolving industry. Over the course of two days, professionals from the food and beverage industry will get the chance to surround themselves with the latest groundbreaking plant-based products, gain insights from industry leaders, and forge connections to advance their businesses. This truly global trade show unites manufacturers from across international markets, offering attendees an exclusive opportunity a glimpse of products yet to reach UK shores. Household names will join startups and growing brands from all categories, including meat alternatives, non-dairy, snacks, …

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