Veggiepharm was founded by Luc Lamirault and Kévin Bondiguel in 2017 as the very first pharmaceutical company to develop medicines certified without animal ingredients and not tested on animals. The two founders come from Medipha Santé, an independent French pharmaceutical laboratory that develops drugs and acts as a service provider for other French and international laboratories.
What’s Driving Consumers to Try Plant-Based Egg Products?
Plant-based eggs are gaining consumer favour. This isn’t a recent development, however, the rate at which the industry is growing is surprising. In its recent New Food Hub article, ProVeg International uncovers the main consumer motivators for plant-based eggs and dives into the micro-drivers within each. Throughout the piece, ProVeg shares insights to equip businesses with the knowledge they need to understand their consumers and attract them to the blossoming alt-egg market. Consumers value health Research shows that health is the greatest driver in the plant-based egg market, due to numerous health risks and allergies associated with animal-based eggs, as well as the benefits of consuming plant-based alternatives. Plant-based eggs appeal to health-conscious consumers for a number of reasons: Low to no cholesterol: By swapping …
