Juicy Marbles Secures Major German Wholesale Listing for (Revamped) Vegan Ribs with Bones
Markus Thaller Neue Vege Unternhemensberatung (MTNV) this week announces it has secured a major listing for its well-known partner Juicy Marbles in the German market through wholesaler METRO AG. MTNV is a well-known consultancy for go-to-market in German-speaking countries, dedicated to bringing high-quality and sustainable alternative products to markets with a strong focus on the foodservice industry. Juicy Marbles, the cult brand known for creating the world’s first marbled plant-based steak and a formidable 750g tenderloin, now brings its rack of plant-based ribs with bones to Germany, arguably the most thriving vegan market in Europe. Following a year of selling limited drops of the ribs online and gathering feedback, Juicy Marbles is releasing a retail-ready version of its plant-based ribs. The ribs feature a similar …