Impossible Introduces Steak Bites, Its First Plant-Based Steak Alternative
Impossible Foods has introduced its first plant-based steak product, Impossible® Steak Bites, at Natural Products Expo West. The pre-cooked, bite-sized pieces are designed to replicate the texture and taste of conventional steak while providing a plant-based protein alternative. Peter McGuinness, president and CEO of Impossible Foods, states, “Our steak bites are first and foremost delicious. They’re also packed with protein, no cholesterol, and less saturated fat versus the animal. You’re not going to find a better plant-based steak option than that.” Each serving contains 21 grams of protein, along with fiber, iron, and B vitamins. The product has no cholesterol and contains 80% less saturated fat compared to animal-based steak. According to the company, its production also requires significantly fewer resources, using 94% less water, …