Plant-forward

Better Balance on X
Products & Launches

Better Balance Introduces 3 Plant-Forward Burgers in Spain, Including Patty Made Entirely with Garden Vegetables

Better Balance, a plant-based brand launched by the Sigma Group in 2022 and headquartered in Madrid for EU operations, Dallas for US operations, and Monterrey for Mexico, continues its expansion in the Spanish market with the launch of three plant-based burger SKUs. In line with the current trend for plant-forward, whole food products where the vegetables are the star, as a contrast to meat analogues with a focus on replicating the taste of animal products, the new launch entails the Huerta Burger, the Eggplant Burger, and the Spinach Burger, each featuring vegetables as the hero ingredient. The additions come as a line extension to the burger launched in Spain this April, allowing the company to offer the most complete and varied range of burgers on …

more

Organisations and brands:

Actual Veggies orange burger

© Actual Veggies
Food & Beverage

Report: Are Consumers Ready to Put the Plant Back Into Plant-Based?

In this article, we do not set out to assert that meat analogs are unfavorable or losing traction, but we attempt to describe an emerging theme whereby consumers are turning towards vegetable-forward products. Plant-based is a broad church. As Innova Market Insights states in a paper highlighting the need for variety in the plant-based category, “There is no single definition of a plant-based customer. Instead, the category is drawing attention from a broad sweep of consumer types, including health champions, eco-warriors, and ethical shoppers.” Veg as a hero ingredient Amongst these myriad consumer types is a group turning increasingly towards products that showcase vegetables as a hero ingredient, rather than those that attempt to mimic animal flesh. Speak to meat-eaters and a good deal will …

more