Company News

Unilever CEO Says Rise of Plant-Based is “Inexorable” as The Vegetarian Butcher Grows 70% in 2020

Unilever’s annual report reveals that the company’s plant-based meat alternative brand, The Vegetarian Butcher, reached growth peaks of 70% in Q4 of 2020. Unilever announced ambitious growth targets for its plant-based division last year, aiming to achieve at least one billion in sales of plant-based products in the next 5-7 years. Speaking to the Guardian, Unilever CEO Alan Jope described the rise of plant-based foods as an unstoppable trend. Unilever sees a shift towards more plant-based diets in every single country in the world, even in emerging markets and other poorer regions of the world. In addition to The Vegetarian Butcher, Unilever offers many other plant-based products, such as vegan ice cream from Magnum and Ben & Jerry’s, and vegan mayonnaise products from Hellmann’s, which …





New Report: “Protein Transition Has Gone Mainstream” as Investments in Plant Protein Hit $1.1Bn in 2020

A new report from the FAIRR Initiative states that “2020 is set to be a watershed in the shift from animal proteins towards plant-based and new protein sources. The protein transition has gone mainstream,” stating that investments in plant-based proteins have already reached $1.1bn in the first half of 2020, almost double that of 2019.