2020 has been a year of enormous growth for plant-based alternatives. In the US, Impossible Foods reached the milestone of 9,000 supermarket stockings, while Europe’s largest plant-based meat factory opened in December.
Unilever CEO Says Rise of Plant-Based is “Inexorable” as The Vegetarian Butcher Grows 70% in 2020
Unilever’s annual report reveals that the company’s plant-based meat alternative brand, The Vegetarian Butcher, reached growth peaks of 70% in Q4 of 2020. Unilever announced ambitious growth targets for its plant-based division last year, aiming to achieve at least one billion in sales of plant-based products in the next 5-7 years. Speaking to the Guardian, Unilever CEO Alan Jope described the rise of plant-based foods as an unstoppable trend. Unilever sees a shift towards more plant-based diets in every single country in the world, even in emerging markets and other poorer regions of the world. In addition to The Vegetarian Butcher, Unilever offers many other plant-based products, such as vegan ice cream from Magnum and Ben & Jerry’s, and vegan mayonnaise products from Hellmann’s, which …
