Plant-based eating has surged in Australia in the wake of Covid-19, leading several homegrown brands such as Dairy Free Down Under and Four ‘N Twenty to launch new vegan products.
Future Farm’s Australian Expansion Begins With Launch at Over 700 Coles Stores
Future Farm’s Australian market entry has begun, with its plant-based burgers, meatballs, and beef now available at 732 Coles locations across the country. The brand uses a blend of three plant-based proteins — soy, chickpea, and pea — to achieve what it claims is a very similar taste, texture, and tenderness to conventional meat. Future Farm says its products will be priced competitively compared to other alt-meat brands available in Australia. “Any location that sells meat is our target.” Worldwide expansion Known as Fazenda Futuro in its home country of Brazil, Future Farm is now available in 28 markets worldwide. These include the UK, the US, European countries such as Germany and France, and the UAE. In November, Future Farm raised a huge $58 million …
