Marfrig, one of the world’s leading beef producers and the world’s largest beef patty producer, together with Big Food giant Archer Daniels Midland Co (ADM) has announced a venture to launch a brand called PlantPlus Foods with products to be released in Brazil including food service clients such as Burger King.
ADM and Marfig to Launch PlantPlus Foods Brand in the US
As reported by Bloomberg, Archer-Daniels-Midland (ADM) and Marfig Global Foods are to expand their joint venture, PlantPlus Foods, into the US. PlantPlus Foods launched in 2020 and is currently active in Brazil, where it supplies plant-based burgers to both retailers and food service outlets. This includes a partnership with Burger King. The brand is set to launch in the US by the end of this year, though the burger recipe will be altered to cater to American consumers’ tastes. Strategic acquisitions In January of this year, PlantPlus acquired Canadian plant-based food producer Sol Cuisine for about $100 million. The move came just two months after PlantPlus purchased Eat Drink Well LLC, the parent company of US plant-based brand Hilary’s. PlantPlus said it hoped that the …