After recently posting a record-breaking Q3 – including a 298% sales increase – Canadian plant-based ecommerce platform PlantX has announced the appointment of vegan chef Matthew Kenney as its new Chief Culinary Officer. The deal also includes a five year partnership with his global plant-based lifestyle brand and the acquisition of its California-based vegan store New Deli.
PlantX Expanding Pop-Up Initiative With More Brands at Venice Beach, CA Store
PlantX, a plant-based e-commerce platform, is expanding its Pop-up Initiative to feature more brands at the company’s brick-and-mortar store in Venice Beach, CA. Inspired by previous pop-up success, the initiative aims to support innovative plant-based products by offering its Venice Beach space to promote selected brands. As part of the initiative, both new and established brands will operate a custom pop-up installation inside the store, allowing companies to test-run products in a retail environment while growing brand awareness through interactive events, like pizza nights. To promote diversity and inclusion, PlantX is using a three-month rotational system to maximize the number of brands that can participate in the event. “To our knowledge, the PlantX vegan pop-up concept is the first of its kind – so far, …
