Beauty brand Plum raises funding

© Plum

Investments & Acquisitions

Indian Vegan Beauty Brand Plum Raises $35M in Series C Round

India-based beauty brand Plum has secured $35 million in funding. The round was led by A91 Partners, with participation from others including Unilever Ventures and Faering Capital. This latest round brings the total amount raised by Plum to over $50 million, following a $14.9 million Series B round in late 2020 and a Series A round from Unilever Ventures in 2018. Plum says it will use the new funding to expand across more categories and channels, as well as to launch in new markets. As part of the transaction, Abhay Pandey of A91 Partners will join Plum’s board. Increased sales Plum produces makeup, skincare, and haircare products which are all vegan and toxin-free. The brand saw a dramatic increase in sales during the pandemic, as …