herd of cows eating hay in cowshed on dairy farm

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Studies & Numbers

Study: Vegan Diets Could Reduce Air Pollution Deaths by Over 230,000 Per Year

A study published in the journal Nature Communications has examined the link between diet and air pollution, finding that plant-forward diets could lead to a significant reduction in emissions of harmful pollutants such as methane and ammonia. Ammonia is generated when manure and other fertilizers are applied to fields, contributing to health issues such as cardiovascular and respiratory diseases. Methane is produced by ruminant animals during digestion, forming ground-level ozone that can also affect the human respiratory system. Since most food-related pollutants are generated by the production of animal products or feed, the researchers examined how three plant-forward dietary patterns — vegan, vegetarian, and flexitarian — could impact air pollution. The results indicate that vegan diets could reduce agricultural emissions by 84-86%, while vegetarian and …

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Health

World’s First Compostable, Medical Grade Plant-Based Face Mask Approved by FDA

PADM Medical‘s PRECISION ECO plant-based procedural mask has become the world’s first plant-based face mask to receive FDA approval for use in medical and healthcare settings. The masks contain plant-based biopolymers that are fully compostable. You would be hard-pressed in these post-pandemic times to find a human on Earth that hasn’t witnessed discarded face masks polluting the environment. Billions of petroleum-based, disposable surgical masks are discarded each year. This study analysed data on mask and glove litter across 11 countries, and the results are truly heartbreaking. According to Greenpeace,1.3 billion surgical masks were produced in Taiwan at the peak of the pandemic, generating 5,500 metric tonnes of waste in a three month period alone. Says PADM Medical, “Most Personal Protective Equipment (PPE) consists of petroleum-based, …

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Nude woman holding big part of raw meat

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Marketing & Media

Meat Industry Uses Sex to Encourage Red Meat Consumption, Heura Fights Back

Spanish “food activists” Heura have launched a huge billboard ad campaign highlighting the pollution caused by the livestock industry, and reports that it has received a number of threatening calls. One meat industry publication has lashed out with a Twitter attack, amid a week when the EU has dropped a  €4.5 million pro- red meat campaign.

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