Potato Milk

Potato milk brand DUG launches at Carrefour Spain

© DUG
Milk- and Dairy Alternatives

Potato Milk Brand DUG Gains Listing at 150 Carrefour Stores in Spain

Swedish potato milk producer DUG Foodtech has gained a listing at 150 Carrefour hypermarkets across Spain. The first order has already been completed, totalling 400,000 SEK (around €35,400). The collaboration represents DUG’s first step towards entering the Spanish market. Figures from GFI indicate that sales of plant-based milk and drinks in Spain grew by 12% to €308 million between 2021 and 2023. Unit sales were up 9.3%, while volumes increased by 11.3%. Partial-year data covering January 1 to April 21 2024 shows a continuation of this upward trend. “Spain, as the second-largest non-dairy market in Europe, presents an exciting opportunity for us,” said Helene Nielsen, CEO of DUG Foodtech. “Alongside this retail partnership, we are also launching into the coffee channel, further expanding our footprint.” …

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dug's potato milk range

© DUG
Milk- and Dairy Alternatives

DUG Potato Milk to Launch in China in Collaboration With Haofood

DUG — a potato-based milk alternative developed by Sweden’s Veg of Lund — is set to launch in China in the first quarter of next year. Veg of Lund is reported to have signed a letter of intent with Chinese alt meat brand Haofood; the two companies will collaborate to sell DUG potato milk in China and other selected markets in the region. Haofood has an impressive track record in the Chinese plant-based market, with its peanut-based chicken alternative securing listings at thousands of stores across the country since launching in 2021. “Haofood is established in sales and marketing of plant-based products in the region and is an excellent partner in bringing our proprietary portfolio of products to market,” said Fredrik Carling, CEO of Veg …

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Fredrik Carling CEO DUG

CEO Fredrik Carling © DUG / Veg of Lund
Interviews

DUG Potato Milk: “Creating a Whole New Subcategory of Plant-Based Milks”

When we first reported on Sweden’s DUG potato milk back in 2021, we were highly curious: a first-to-market plant milk that uses half the amount of land of oat milk and an incredible 56 times less water than almond milk – what’s not to love?! Although milk from potatoes may sound unusual to say the least, after sampling at PBWE 2021 in London, we were convinced. And so were consumers; DUG’s sales increased by 49.9% that year following retail launches at Ocado and 280 Waitrose stores. Following last month’s improved recipe for DUG milk as well as the recently approved patent for its proprietary potato emulsion, it was high time for us to catch up with the brand to find out more. We discussed all …

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DUG's potato milk

© DUG
Products & Launches

DUG’s Potato Milk Launches at Waitrose as Sales Rise by Almost 50%

DUG’s potato milk has launched at 280 Waitrose stores in the UK. It comes just a month after the Swedish brand, owned by Veg of Lund, became available via online supermarket Ocado. Additionally, the potato milks have now rolled out into the convenience and wholesale sector through an agreement with Bestway. DUG is made from a blend of potatoes, rapeseed oil, water, vitamins, and additives such as chicory fibre and pea protein. The potato milk is said to foam perfectly, and to have a neutral taste that makes it ideal as a replacement for cows’ milk. In Waitrose’s 2021-22 Food & Drink report, the supermarket described potato milk as a trend to watch due to its low sugar and saturated fat content. The chain said …

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