Spinneys, one of the UAE’s biggest supermarkets, has launched the Power of Plants initiative with the aim of encouraging customers to adopt a more sustainable and healthy diet. The move follows increasing movement in the plant-based sector in the Middle Eastern country.
IFFCO Launches “GCC’s First 100% Plant-Based Meat Venture” in UAE
IFFCO Group has announced the launch of THRYVE, claimed to be the Gulf Cooperation Council (GCC’s) first 100% plant-based meat venture. IFFCO is an international UAE-based group that manufactures and markets FMCG brands such as Noor, Rahma, Al Baker, Hayat, and Savannah. The company plans to commission its first plant-based meat factory by early 2023, accelerating the shift towards sustainable and healthy food sources. Investing in the future THRYVE will be an innovative plant-based food hub that aims to develop, manufacture, and market a sustainable, healthy plant-based meat and alternative foods portfolio. The venture plans to blend new food research and technology with local cuisine and deep-rooted traditions to create products tailored to the region’s demand for sustainable foods. “Our plant-based venture launch is guided …