Report Explores Practical Approaches to Achieving Price Parity for Plant-Based Meat
New Food Innovation, an organisation acting as an accelerator for the food industry, has published a new report titled “Plant-based Meats – The Battle For Price Parity”. Authored by food scientist, chef, and author Anthony Warner, the report finds that plant-based meat is still 67% more expensive than animal meat in the UK. It explains how this is a major obstacle preventing consumers from switching to more sustainable options, with the cost of living crisis and rising inflation exacerbating the problem. Warner then discusses how the cost of plant-based meat could be reduced, suggesting an overhaul of supply chains. While soy or pea protein is generally far cheaper than meat, the ingredients added to plant protein to make meat alternatives — such as flavourings, fats, …