Planted fermented steak

© Planted

Studies & Numbers

2024 NPD Report Says F&B Sector is Ramping Up Innovation Efforts Despite Challenges

A new 2024 NPD report conducted by global technology company TraceGains reveals emerging trends in new product development and a significant increase in innovation despite the F&B industry facing various challenges. The survey, which questioned 261 small and large brands worldwide, shows that 76% of respondents plan to increase their NPD spending in 2024, a 12% increase from the previous year. 32% of brands banking on plant alternatives When asked about which food innovation would have the most potential to drive significant industry change in 2024, more than half (60%) of brands said “better for you” formulations would be the main innovation driver, followed by sustainable packaging and plant-based alternatives (32%). Meanwhile, 26% said they would prioritize water and / or carbon-neutral strategies. ESG initiatives, …


Givaudan and neuroscience company Thimus have partnered to understand consumers' experience with food .

© Thimus

Food & Beverage

Givaudan and Thimus Partner to Revolutionise Product Development Using Neuroscience

Givaudan and neuroscience company Thimus have partnered to revolutionise product development and consumer satisfaction using neuroscience. The collaboration aims to understand consumers’ experience with food to redesign products that meet expectations such as sustainability, health, and quality. Neuroscience has the potential to bridge the gap between consumers’ opinions and their actual experiences to understand better and respond to consumer preferences, explains Givaudan. Thimus has developed a ready-to-use platform called TBox that provides integrated data on consumer behaviour, opening a window to their minds. According to Givaudan, it exceeds traditional methods like focus groups or questionnaires. “Neuroscience has the unique ability to reveal how consumers truly feel about a product throughout the eating or drinking experience,” commented Fabio Campanile, Global Head of Science & Technology for Taste & …


© Kindness

Meat- and Fish Alternatives

Thai Startup Kindness Exports to 25+ Countries With 4000t Annual Output

Kindness is a plant-based food tech startup based in Thailand, with a fun tagline, “Let’s go Beyond the Impossible,” tipping its hat to its biggest international peers. Kindness offers ready plant-based formulas and product development and plant protein consultancy to brands and manufacturers that “desire to innovate within the vegan protein space.” With 30 years of combined experience in plant-based food production, Kindness claims its R&D team has developed 300-ready formulas using soy, wheat, konjac, and pea protein, which other companies can leverage to expand their current CPG offer or develop innovative products. A non-animal-derived diet Founded by Mike Yang, the Thai startup aims to develop high-quality, plant-based foods at a competitive cost to propel consumers’ adoption of a non-animal-derived diet. With the brand’s plant-based formulas, …


new alternative milk by wunderkern

© Wunderkern

Milk- and Dairy Alternatives

Alt Milk Made With Upcycled Apricot Kernels is Most Sold Product at BILLA Vegan Superstore

Austrian food tech startup Wunderkern recently announced the launch of its ‘never seen before’ Kern Milk made with apricot kernels.  Wunderkern says that the innovative alt milk “recently entered the competitive alternative drink market with a big bang. Promoted within the new “Pflanzilla” concept by Billa, it quickly turned into customer success and became the most sold product within the vegan store. The drink’s super nutty flavor perfectly harmonizes with sweet dishes such as Kaiserschmarren and inspires people to interpret local classics in a vegan way.” Founded in 2019 by Michael Beitl, Luca Fichtinger, Fabian Wagesreither, and Sebastian Jeschko, Wunderkern aims to be a circular economy business using the wasted stone fruit pits from other industries. Earlier this year, Wunderkern made news when it trialled …


© Planteneers GmbH

Company News

Live Webinar With the Plantbaser – Planteneers Continues to Innovate

Last year, the Planteneers team presented the digital configuration tool Plantbaser, an innovative tool for the development of new products. Since the interest in it exceeded all expectations, the company decided to present the Plantbaser live. Targeting decision makers and influencers Together with vegconomist, the business magazine for decision-makers and influencers on the topic of the vegan economy, the experts from Planteneers streamed a webinar live from the Green Room in Ahrensburg on 25 January 2022. The response was huge: a total of over 100 participants from different professional circles and companies tuned in and heard the advantages and ease of use of the Plantbaser explained directly by the Planteneers R&D team. Dr. Dorotea Pein (Head of Product Management HY/PL) and Florian Bark (Product Owner …


planteneers plantbaser

© Planteneers GmbH

Fairs & Events

Welcome to the Live Webinar Plantbaser: New Product Development in 15 minutes

Find out more about the Plantbaser, and experience a product configuration live on Tuesday 25 January 2022 at 4PM (CET). Sign up with the form here! Vegconomist and Planteneers will show the configurator in detail together. Dr. Dorotea Pein and Florian Bark of Planteneers will demonstrate the simple handling, and explain the benefits for companies. After you register we’ll send additional instructions by mail. Plan about an hour for the webinar. Speakers Dr. Dorotea Pein Head of Product Management Planteneers Florian Bark Product Manager Meat & Fish Alternatives Planteneers