product placement

Lidl announces price parity of own brand Vemondo range

© Lidl Deutschland

Retail & E-Commerce

Lidl Announces Price Parity of Vegan Products with Animal Based Counterparts

Lidl Germany announces today that almost the entirety of its own-brand vegan range, Vemondo, will be priced equally to products of animal origin, and that these products are to be placed in direct vicinity to their animal counterparts in all of its 3,250+ locations. According to Head of Merchandise Christoph Graf, “With the price adjustment of our Vemondo products, we want to invite customers more to try out the plant-based alternatives – without the price being the decisive criterion.” The news follows Lidl’s sustainability strategy revealed this February whereby the company stated that moving forward it would focus on reducing animal-based products and increasing its plant-based offering. Lidl states that it currently offers up to 650 vegan items including over 100 SKUs in its award-winning Vemondo …

more

Organisations and brands:

Shopping in a LIDL grocery discount supermarket in the meat aisle

©Hamik-stock.adobe.com
Retail & E-Commerce

Lidl to Display Plant-Based Alternatives Next to Animal Meat to Entice Meat-Eaters

Lidl Netherlands today reveals plans to display the top four best-selling meat alternatives right alongside the meat products in the refrigerator. The strategy has already been adopted in some markets such as Spain, with the strategic placement aiming to encourage flexitarian customers to opt for plant-based options more frequently. It’s important to note that not all meat substitutes will be positioned alongside the meat initially. The focus will be on vegan ground beef, vegetarian chicken pieces, vegan schnitzels, and veggie burgers. The development follows Lidl’s much-discussed news from February that the German discounter will pursue a plant-forward strategy to 2025, with a focus on reducing the number of animal-based products in its offering and increasing its range of vegetable proteins. Christof Graf, chief buyer for …

more

Organisations and brands:

ProVeg NFH

ProVeg International

Retail & E-Commerce

4 Quick Ways to Increase Plant-Based Sales Without Increasing Shelf Space

It’s a no-brainer that consumers are becoming increasingly interested in plant-based food and beverages, with the global market now estimated to be worth a staggering $44.2 billion worldwide. Multiple channels of revenue are responsible for this, but certainly, supermarkets and online retailers are playing a massive part. Not all consumers are on board yet though, with barriers still existing that hinder prospective meat-free purchasers. So, what are some of these barriers, can we eliminate them, and ultimately, how can we increase the purchases of plant-based products in retail settings, in-store and online? ProVeg International recently published a report that explores four different techniques retailers can utilise to increase their plant-based sales, without increasing shelf space. Product placement Among these pieces of advice is promoting plant-based …

more

Organisations and brands:

Unreal_Deli got deli

© Unreal Deli

Retail & E-Commerce

Unreal Deli is “First” Vegan Meat to Be Placed With Animal Meats in Deli Counter Across Multiple States

Mark Cuban favorite Unreal Deli announces the launch of fully sliceable bulk meats into 125 Hannaford Supermarket locations where they will be available at the deli counters, placed behind the glass alongside traditional animal-based deli meats. Unreal claims this makes it the “first vegan brand to make its way behind the deli counter in multiple states”. The Los Angeles brand has enjoyed exponential success since first finding fame through an appearance on TV’s Shark Tank. This May, Unreal launched bulk packs into CostCo, going on to announce its Series A round and impressive $50 million valuation in June. Unreal Steak Slices, Unreal Corn’d Beef, and Unreal Roasted Turk’y are now available at the supermarket counters. The deli meats feature lentils, black rice, shiitake mushrooms, beets, …

more

Organisations and brands:

ProVeg - succeeding on supermarket shelves

©ProVeg International

Retail & E-Commerce

Succeeding on Supermarket Shelves: How Integrated-Segregated Product Placement Can Promote Sustainability and Boost Profits

ProVeg International has recently published an infographic explaining the most effective way to merchandise your plant-based products in retail. The infographic highlights the importance of targeting flexitarians with an ‘integrated-segregated’ approach on supermarket shelves.  This merchandising method is important for two reasons. Firstly, flexitarians are more likely to embrace plant-based alternatives when they’re easy to find. Secondly, it is an effective way to mitigate the perceived risk of stocking plant-based alternatives in the chilled section – with the right positioning, pricing, and marketing, the plant-based products will be a hit, and you will also be able to reduce the detrimental impact of food waste. Click here to read the full infographic, and find out more about this merchandising approach alongside advice from a behavioural insights …

more

Organisations and brands:

citarella

Image: Citarella Facebook page
Products & Launches

Dr Praeger’s to Launch a Vegan Cauliflower Burger into “Seafood Authority” Supermarket Citarella

Dr. Praeger’s is to release a limited-edition vegan Farm Stand Cauliflower Burger, produced to support struggling farmers and local food pantries and help fight hunger during the pandemic. Intriguingly, the vegan burger is being launched into Citarella, a specialist in seafood such as fish, lobster, mussels & scallops, crabs and caviar. 

more

Organisations and brands:

V2Food Drakes

©V2Foods
Products & Launches

Australia: V2Food Seizes $3B Opportunity, Now Available in Supermarket Chain Drakes

Australian startup V2Food’s mince and burger products are now available at all 61 outlets of Drakes supermarkets in Australia, the firm seizing the opportunity to gain an early foothold in the Australian-based meat substitute industry, which is estimated to generate $3 billion for the Australian economy by 2030.

more

Organisations and brands:

Impossible Wegmans

Impossible Foods © Wegmans
Food & Beverage

The Results are in: It’s Time For Retailers to Stock Vegan Meat Products in the Meat Case

Following our in-depth look into a protein aisle to encompass both meat and plant protein together in the supermarket; the PBFA has stated following an intensive trial that “it is important for retailers to place plant-based meat where shoppers expect to find it: in the meat department.”

more

Organisations and brands:

Impossible Wegmans

Impossible Foods © Wegmans
Society

Stocking Plant Meat Next to Animal Meat: Good Thing / Bad Thing? Is the “Protein Aisle” a Reality of the Near Future?

Plant meat producers and retailers are increasingly taking the decision to stock meat alternatives alongside animal meat, whether in the frozen section or with fresh produce. There are clearly several benefits to this but the issue continues to be contentious amongst vegans. But since we vegans are already vegan, does it really matter?

more