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Investments & Finance

Australia’s ProForm Foods Announces Strategic Investment From Harvest Road

Harvest Road, an Australian agricultural food company and part of the Tattarang group — one of Australia’s largest private investment groups — has a focus on beef and seafood. The Western Australian company now takes a minority stake in alt protein producer ProForm Foods. ProForm Foods is known to consumers through its MEET brand products in major supermarkets. The company says it uses at least 70% Australian ingredients in the manufacture of its products. ProForm Food has invested more than $20 million in developing the taste and texture of its products to create products that replicate the experience of eating animal meat. Harvest Road CEO Paul Slaughter states: “Sustainable food production that meets the growing global demand for protein is a challenge we all face. …

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