Australian startup V2Food’s mince and burger products are now available at all 61 outlets of Drakes supermarkets in Australia, the firm seizing the opportunity to gain an early foothold in the Australian-based meat substitute industry, which is estimated to generate $3 billion for the Australian economy by 2030.
4 Quick Ways to Increase Plant-Based Sales Without Increasing Shelf Space
It’s a no-brainer that consumers are becoming increasingly interested in plant-based food and beverages, with the global market now estimated to be worth a staggering $44.2 billion worldwide. Multiple channels of revenue are responsible for this, but certainly, supermarkets and online retailers are playing a massive part. Not all consumers are on board yet though, with barriers still existing that hinder prospective meat-free purchasers. So, what are some of these barriers, can we eliminate them, and ultimately, how can we increase the purchases of plant-based products in retail settings, in-store and online? ProVeg International recently published a report that explores four different techniques retailers can utilise to increase their plant-based sales, without increasing shelf space. Product placement Among these pieces of advice is promoting plant-based …