ProVeg NFH

ProVeg International

Retail & E-Commerce

4 Quick Ways to Increase Plant-Based Sales Without Increasing Shelf Space

It’s a no-brainer that consumers are becoming increasingly interested in plant-based food and beverages, with the global market now estimated to be worth a staggering $44.2 billion worldwide. Multiple channels of revenue are responsible for this, but certainly, supermarkets and online retailers are playing a massive part. Not all consumers are on board yet though, with barriers still existing that hinder prospective meat-free purchasers. So, what are some of these barriers, can we eliminate them, and ultimately, how can we increase the purchases of plant-based products in retail settings, in-store and online? ProVeg International recently published a report that explores four different techniques retailers can utilise to increase their plant-based sales, without increasing shelf space. Product placement Among these pieces of advice is promoting plant-based …

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GreenBay Supermarket

© GreenBay Supermarket

Studies & Numbers

New Evidence Finds Most Shoppers “Most Likely Never to Visit” a Dedicated Vegan Supermarket Aisle

New data from consumer research platform Attest surveyed 500 respondents in the US and another 500 in the UK about their attitudes to buying plant-based products. The results were striking — out of all the key supermarket sections, the vegan aisle was the one consumers were most likely never to visit; 18% of UK consumers and 22% of UK consumers reported that they never shopped in this section. Meat should be where shoppers expect to find it: in the meat department Last June, vegconomist published a report on the subject of an inclusive protein aisle where all animal and vegetable protein would be stocked together. The following month, results were released of a trial carried out by the PBFA and Kroger across three states in …

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V2Food Drakes

©V2Foods

Products & Launches

Australia: V2Food Seizes $3B Opportunity, Now Available in Supermarket Chain Drakes

Australian startup V2Food’s mince and burger products are now available at all 61 outlets of Drakes supermarkets in Australia, the firm seizing the opportunity to gain an early foothold in the Australian-based meat substitute industry, which is estimated to generate $3 billion for the Australian economy by 2030.

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Impossible Wegmans

Impossible Foods © Wegmans

Food & Beverage

The Results are in: It’s Time For Retailers to Stock Vegan Meat Products in the Meat Case

Following our in-depth look into a protein aisle to encompass both meat and plant protein together in the supermarket; the PBFA has stated following an intensive trial that “it is important for retailers to place plant-based meat where shoppers expect to find it: in the meat department.”

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Impossible Wegmans

Impossible Foods © Wegmans

Society

Stocking Plant Meat Next to Animal Meat: Good Thing / Bad Thing? Is the “Protein Aisle” a Reality of the Near Future?

Plant meat producers and retailers are increasingly taking the decision to stock meat alternatives alongside animal meat, whether in the frozen section or with fresh produce. There are clearly several benefits to this but the issue continues to be contentious amongst vegans. But since we vegans are already vegan, does it really matter?

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kroger

©kroger

Food & Beverage

Kroger is Testing Reactions to Stocking Plant-Based Protein in the Meat Aisle

Kroger is running a trial in collaboration with the Plant Based Foods Association, to see how consumers will respond to the inclusion of a plantbased meat section in the meat aisle. The trial will take place for 20 weeks in 60 locations across Indiana, Illinois and Denver, from this fall. The experiment aims to assess how sales of both type of protein are affected by the placement.

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MeatlessFarm

Image courtesy of Meatless Farm

Society

Meatless Farm Calls for Supermarket Renaming of a “Protein Aisle”

The Meatless Farm, a successful alt protein startup originally from the UK and now expanding internationally with their successful sausages and mince products, has called for the meat aisle to be rebranded as the “protein aisle,” to include plant meat products, as the market witnesses several changes and 95% of consumers of plant protein products were recently shown to also be consumers of animal meat.

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