Green Boy Chicago

© Green Boy Group

Company News

Green Boy Group Opens New Chicago Office Led by Ingredients Veteran Thomas Smit

Plant-based protein supplier Green Boy Group announces it has opened a new office in Chicago, led by the newly appointed Thomas Smit.  According to Green Boy, Smit’s career began at agribusiness company Nidera (now Syngenta) in Amsterdam, where he focused on supplying plant-based food ingredients globally. In 2016, Smit joined Royal Ingredients in Chicago as that company’s Managing Director, which has since been acquired by BayWa thanks to strong US sales growth.  “I am grateful for my time at Royal where I gained a lot of experience on how to start, run and expand an office in a market that is constantly evolving,” says Thomas Smit. “But when Green Boy approached me to head their new office in Chicago, I was getting very excited. Green …


Green Boy New Managing Director

© Green Boy Group

Company News

Green Boy Group Hires Former Interfood CEO Jeroen van den Heuvel as Managing Director

Plant-based protein supplier Green Boy Group announces it has hired Jeroen van den Heuvel, former CEO of global dairy supplier Interfood, as its new managing director.  In addition to managing Green Boy’s daily operations, Jeroen will oversee hiring and provide strategic input to increase the company’s commercial activities.  “I was connected to Green Boy the last two years via the advisory board which allowed me to get to know the company pretty well,” said Jeroen. “The energy and creativity that the team at Green Boy brings to the table is amazing. I’ve never seen a company grow so fast and have such a positive impact on the food industry. It is really exciting to be able to contribute with my experience in a meaningful way …


Brian and Clayton, Kos Foods


Investments & Finance

KOS, Fastest Growing Plant Protein Brand in US, Secures $12M in Series A

US-based plant-based powerhouse and functional nutrition brand KOS announces it has secured $12 million in Series A round to secure the company’s position as a key player in the plant-based nutrition space and diversify its plant-based footprint. KOS has plans to diversify its plant-based footprint after closing the round which was led by industry vets and entrepreneurs, Clayton Christopher and Brian Goldberg, with a follow-on investment from early-stage investor Springdale Ventures. Fastest-Growing Plant-Protein Brand In 2021, according to SPINS, KOS was the fastest-growing plant-protein brand by total distribution points in the natural channel, which includes specialty retailers and stores like Whole Foods Market. Additionally, KOS secured national retail partners Walmart, CVS and Vitamin Shoppe, bringing total distribution up to 38,500 by year-end, an impressive 470% …


Mikuna Lupin Protein Powder Range

©Mikuna Foods

Products & Launches

Mikuna Introduces Chocho, First Lupin-Based Protein Powder to US

Mikuna, a plant-based nutrition company, has launched Chocho – a lupin-derived protein powder that is already outselling pea and soy protein in regional retail stores. Mikuna is the first supplier of Chocho lupin protein in the US, introducing the many benefits of this little-known superfood to a wide American audience for the first time.  Grown in the Andean mountains at elevations of 11,000 to 14,000 feet, Chocho – the local Andean name for the plant – boasts a long list of nutritional attributes. Composed of 54% protein, Chocho offers more protein per serving than virtually any other plant source, outcompeting both soy (36%) and pea (34%) while offering all nine essential amino acids. The product is also high in fiber and provides omegas, iron, calcium …


CNP Plant

Courtesy of Bravura Foods


Sports Nutrition Brand CNP Plant Partners with Vegan Distributor Bravura Foods

British sports nutrition brand CNP Professional announces that it is distributing its latest launch – CNP Plant – with vegan distributor Bravura Foods. The new range which includes protein powders, a collagen booster, pre-workout products, and plant-based nutrition bars, has been vegan certified by the vegetarian society.


© Richard Carey –

Food & Beverage

CNN Promotes Algae

In a recent report, the US television station CNN has highlighted the benefits of algae, especially with regards to their proteins. It has frequently been reported that vegetable proteins have positive health benefits and the same nutritional value as whey protein. Though most of the protein in the human diet originates from animal sources, algae have the potential to change things around.