SIMPLi Founders with their products in front of a sprouts market

Image courtesy of SIMPLi

Interviews

SIMPLi: “Consumers Today Are Becoming More Aware of How Processed Foods Impact Their Health”

Founded in 2020, SIMPLi is redefining ethical sourcing and regenerative organic agriculture. At the heart of this fast-growing company is Sarela Herrada, a native Peruvian and Indigenous entrepreneur, who, alongside her husband Matt Cohen, built SIMPLi to challenge the status quo in the food industry. With a commitment to fair supply chains and nutrient-dense, traceable ingredients, the company has rapidly become a leader in regenerative organic foods—securing partnerships with major retailers and foodservice providers alike. At Natural Products Expo West 2025, we sat down with Herrada to discuss SIMPLi’s journey, its latest partnerships, and the future of regenerative agriculture in plant-based food. SIMPLi started with a strong mission to create a more transparent and ethical food system. What inspired you to take this path? Sarela …

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NIÚKE VMAYO lineup

© NIÚKE

Products & Launches

NIÚKE Foods Launches New Line of Vegan Condiments and “Market First” Quinoa Milk

NIÚKE Foods has announced the introduction of its latest offerings in the vegan food sector, launching a lineup of plant-based condiments and milk alternatives. The new range includes eight varieties of chickpea vegan mayonnaise and three types of plant milk, including peanut and quinoa milk. The Miami-based company has been teasing the products since last year and has now officially launched its VMAYO products. Starting May 1, 2024, NIÚKE Foods will begin retailing its plant milks. The NIÚKE Quinoa Milk has been spotlighted in the launch as the first quinoa-based plant milk available in the US, according to the company. NIÚKE is also introducing two peanut-based milks, one plain and one combined with cacao, both utilizing selenium-rich peanuts sourced from Argentina. The Peanut Cacao milk …

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Fish fingers Meatless BV

©Meatless BV

Investments & Acquisitions

BENEO to Acquire Meatless BV, Supplier of Textured Pea, Fava, Wheat Proteins

Südzucker subsidiary BENEO is to acquire Meatless BV, a Dutch producer of texturized plant proteins from rice, quinoa, pea, fava, wheat and lupins. Meatless has supplied the food industry with such proteins for over 15 years. Südzucker Group states that plant-based proteins are a current focus and that the acquisition of Meatless supports Südzucker’s goal of evolving from a large-scale processor of agricultural raw materials to a leading partner for plant-based solutions. The move closely follows the news from earlier this month that its subsidiary BENEO will open a €50 million fava bean plant in Germany to meet the growing demand for plant-based proteins. Founded in 2005, Meatless has developed a unique process that enables the production of plant texturates in a manner that results …

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