Squeaky Bean Launches “First to Market” Ready-to-Eat Vegan Crispy Bacon Strips
UK’s Squeaky Bean, known for its ready-to-eat meat alternatives, prominent in five of the biggest supermarket chains — Tesco, Sainsbury’s, Waitrose, Asda, and Morrison’s — this week announces the launch of Crispy Bacon Style Strips, which it claims is the first RTE plant-based bacon to be available in a major retailer. Described as offering an “authentic sweet and salty taste and satisfying crispy texture”, the Surrey-based brand states that the ready-to-eat Crispy Bacon Style Strips fill a gap in the plant-based category, providing a ready-to-eat bacon-style product that can easily be added into sandwiches, pasta dishes or salads. The strips offer a protein hit for the 50% of vegans and vegetarians who say they miss the taste of bacon ([1] Vypr, Aug 24), and follow …