Rebl Eats and Mycorena Partner to Make Alt Meat More Accessible in Northern Europe
Rebl Eats of Finland and Mycorena of Sweden have entered into a new partnership to make meat substitutes more accessible throughout Northern Europe. As part of the new partnership, Rebl’s product developers and chefs have developed new additions to the ready meals category: fresh ready meals with Mycorena’s flagship product, a sustainable and natural mushroom-based ingredient called Promyc. The products launched by Rebl Eats are branded with Promyc and have already generated great demand after an exclusive launch in 15 selected shops in Helsinki, Finland, according to the company. Multi market launch In the next phase of the collaboration, the products will be launched in the Swedish market, followed by the rest of the Nordic region and then the rest of Europe. Also on board …
