Ingredients innovation company, Motif Ingredients, today announced it received $27.5 million in funding led by General Atlantic, a leading global growth equity firm, with participation from CPT Capital. The company also announces a rebranding with the new brand identity of Motif FoodWorks, alongside a number of additions to its leadership team.
The Era of the Alt Protein Rebrand: Yet Another Cell Ag Company Reveals New Identity
Yesterday, South African cultivated meat company Mzansi Meat revealed on social media its new identity (see below). Mzansi’s rebrand comes as the next in line to a growing list of alternative protein companies undergoing transformation as such products enter the spotlight and become increasingly crucial as part of food system revolution and climate change action. Arguably, this wave of alt protein rebrands began back in May of 2021 when Memphis Meats became UPSIDE Foods, before going on to achieve incredible success which, as we all know, led to the company becoming one of the two pioneering cultivated meat producers granted permission to sell their novel cell-based chicken products to the US public. However this uptick has gained great pace over the past year or so, …