Newform meatballs

© Newform Foods

Marketing & Media

The Era of the Alt Protein Rebrand: Yet Another Cell Ag Company Reveals New Identity

Yesterday, South African cultivated meat company Mzansi Meat revealed on social media its new identity (see below). Mzansi’s rebrand comes as the next in line to a growing list of alternative protein companies undergoing transformation as such products enter the spotlight and become increasingly crucial as part of food system revolution and climate change action. Arguably, this wave of alt protein rebrands began back in May of 2021 when Memphis Meats became UPSIDE Foods, before going on to achieve incredible success which, as we all know, led to the company becoming one of the two pioneering cultivated meat producers granted permission to sell their novel cell-based chicken products to the US public. However this uptick has gained great pace over the past year or so, …


Odd Burger

©Odd Burger Corp.

Company News

Canada: First Publicly Listed Vegan Fast-Food Chain Globally Local Becomes Odd Burger in Major Rebrand

Globally Local Technologies, the parent company of one of the world’s first vegan fast-food chains and the first to go public, has announced a major rebrand as Odd Burger Corporation. As well as the parent company, its restaurant chain will also adopt the name and image, rebranding as Odd Burger.  “We are proud to be doing things differently and reclaiming the notion of odd” Currently operating a manufacturing facility and two restaurants in Canada, the newly named Odd Burger will open a further 20 outlets across North America in the next year including the US. After recently making its debut on the Toronto Stock Exchange’s Venture Exchange, the company has applied for a ticker symbol change and expects to trade under “ODD” on approximately July …


Motif Ingredients
Company News

Motif Ingredients Rebrands to Motif FoodWorks, Raises $27.5 Million to Develop Animal-Free Ingredients

Ingredients innovation company, Motif Ingredients, today announced it received $27.5 million in funding led by General Atlantic, a leading global growth equity firm, with participation from CPT Capital. The company also announces a rebranding with the new brand identity of Motif FoodWorks, alongside a number of additions to its leadership team.