Since its launch in 2017, Danish plant-based food company Simple Feast has raised $45M from investors including Balderton, Sweet Capital, and 14W. Now, it is launching a range of vegan meal kits in the US.
Grubby Partners With Redefine Meat for Premium Valentine’s Steak Recipe Kit
UK recipe kit startup Grubby has joined forces with plant-based meat company Redefine Meat to offer an exclusive Valentine’s Steak recipe. Available until March 22 as a premium option for Valentine’s Day, the dish marks the first time Redefine Meat’s plant-based beef flank has been available to home cooks in the UK. Previously, the product has only been available at top restaurants in the country. Grubby will also launch a Chimichurri steak dish made with the beef flank across March and April. Launched in 2020, Grubby claims to be the UK’s first fully plant-based recipe kit brand. The company has revenues of over £4 million, with customer spend trebling in the last year. In October, Grubby announced its first retail launch at Tesco, with three …