Former dairy farmers Jay and Katja Wilde, from Derbyshire in the UK, made headlines in 2017 after sending their cows to an animal sanctuary and transitioning to growing crops. Their story was told in BAFTA award-winning documentary called 73 Cows. Now, the couple has launched an organic oat drink in collaboration with the startup Refarm’d.
Refarm’d
Refarm’d – Transitioning Farmers Out of Dairy: “We Want to Give Back the Power to Farmers”
Refarm’d is a newly formed organisation which aims to turn all dairy farms into animal sanctuaries. The idea is to target specific regions where the most interest is shown in the concept, then approach dairy farmers in these regions with these numbers and orders to convince them to shift into plant-based milk production, in the meantime the farm animals are kept as sanctuary animals, and the farmers are assisted with retraining and various types of support in their new ventures.