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Market & Trends

Corporate Takeover of Plant Protein is One of the Biggest F & B Trends in 2019

A consumer insights report from CB Insights reflects the growing trend in 2019 of corporates beginning to transition to plant protein. In addition, there is an increasing trend for companies now preferring to use the term “protein” in general to encompass both meat and plantbased products, with some companies such as Tyson attempting to essentially rebrand themselves as protein manufacturers instead of meat companies.