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Business Wire

ROAR Organic Launches Revamped Complete Hydration Formulation Following Extensive Consumer Research

Moving Beyond Refreshment New Functional Beverages Deliver Vitamins, Antioxidants and Electrolytes with Bright, Fresh Look BETHLEHEM, Pa.–(BUSINESS WIRE)–ROAR Organic has announced a new recipe for its line of beverages, that are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water. The move was made following market research showing ROAR consumers are actively seeking vitamins and antioxidants at a higher level than electrolytes alone. The new Complete Hydration solutions are already hitting store shelves nationwide, with a bold new packaging design that grabs attention at shelf-level. Now with more vitamins and antioxidants, ROAR’s new packaging is also more sustainable. The new packing uses fully recyclable materials across …