In a guest article for vegconomist, Godo Röben, Managing Director of Rügenwalder Mühle, outlines the company’s view of the year 2019. The German food manufacturer produces both meat and meat alternatives, and has operated in the plantbased market for around five years. The company increased its revenue 2018 to EUR 212 million, thanks to the trend for plantbased products in Europe.
Germany’s Rügenwalder Mühle Sold More Meat-Free Than Meat Products in 2021
Rügenwalder Mühl, a German producer of proteins, traditionally known for its animal meat sausages, reveals that for the first time its sales of vegetarian and vegan meats surpassed its meat sales in the fiscal year 2021. Rügenwalder reports that it generated a total of 263.3 million euros last year, an increase of 12.7 percent compared to the previous year, with total sales of around 35,000 tons; 13.6% more than in 2020, largely owing to the increase in sales of its meatless products. Nationwide change This February, The German Federal Health Minister Prof. Dr. Karl Lauterbach called for initiatives to dramatically cut meat consumption in the country. And, as we reported in March, German meat consumption fell by 2kg last year to a new record low …
