Reebok will launch a new plant-based running shoe in cooperation with Siena Farms from early October. The company had already announced the shoe in December 2019 and has now published a fixed date for the launch. The new sports shoes are called ‘Forever Floatride GLOW’ and are apparently part of its sustainability strategy.
Ex Pro Footballer Raises £2.5M to “Change the Future of Sportswear” With New Brand Hylo
UK-based shoe startup Hylo has secured £2.5 million ($3.2 million) in a Series A funding round for low carbon, vegan sports shoes which are sold DTC to consumers in the UK and USA. According to Hylo, its vegan-friendly sneakers have a 52% lower carbon footprint than regular running shoes. The sneakers are made entirely with renewable, recyclable ingredients such as natural rubber, cotton, algae, and corn fibre. Hylo was co-founded by Michael Doughty — a former professional soccer player who played for Queens Park Rangers and Swindon — alongside Jacob Green and John Prescott. The round was led by Eka Ventures with participation from Redrice Ventures and angel investors including England footballer Patrick Bamford, and the fresh funds will be invested in the development of …
