Sabra Dipping Company, a joint venture between PepsiCo and Strauss Group, one of Israel’s largest food production manufacturers, announced plans to grow a non-GMO, first-of-its-kind sesame seed varietal in the US. The seeds were developed by Sabra and will produce tahini, a key ingredient in the company’s vegan hummus.
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Sabra Names Jason Levine as CMO
Sabra, maker of America’s favorite hummus, has appointed Jason Levine as Chief Marketing Officer (CMO). Levine joins Sabra from Mondelēz International, where he served as North America CMO, working on iconic brands including Oreo and Ritz and successful innovations like belVita and Good Thins. At Sabra, Levine will oversee global marketing and communications. His responsibilities will include driving Sabra’s growth strategy by introducing consumers to new ways of using Hummus and developing new offerings in the high growth plant-based food category.
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USA: Sabra Dipping Company Introduces Bean Dips
Sabra Dipping Company, known for its hummus, has introduced a new line of bean dips.