Squeaky Bean Enters Plant-Based Seafood Category with Tuna Flakes and Smoked Salmon Slices
British plant-based meat brand Squeaky Bean announces the launch of its first-ever fish alternatives: Squeaky Bean Tuna Style Flakes and Squeaky Bean Beechwood Smoked Salmon Style Slices; marking what the brand claims to be the first vegan smoked salmon-style slices to be available in major retailers. The new smoked salmon slices will launch first at Waitrose on the 20th of September. And from the 27th of September, both products will be available at Sainsbury’s stores across the UK. Squeaky Bean, which keeps expanding its portfolio with vegan versions of the traditional snack sausage rolls or crumbed ham slices, says that its NPDs respond to the growing demand for plant-based fish. Becky Youseman, marketing controller at The Compleat Food Group, said: “Eating fish is a popular diet …