Salmon

Sysco

Retail & E-Commerce

Oshi Unlocks Direct-to-Consumer Sales for Plant-Based Salmon

May 28, 2025May 27, 2025

Oshi, a producer of plant-based seafood alternatives, has opened direct online sales of its salmon substitute through its website.. Previously, the company’s 100% plant-based salmon was only accessible through partnerships with select foodservice operators and restaurant suppliers. With the addition of direct-to-consumer ordering, Oshi expands availability beyond the foodservice sector, allowing individual customers to purchase its plant-based salmon for home use for the first time. The product was formerly available via collaborations with establishments such as plant-based fast food chain Neat; Coletta, Anixi, and Sentir, based in New York City; and Hula’s Island Grill and Village of OM, both located in California. It is also distributed through the restaurant supply company WebstaurantStore. True-to-salmon experience Oshi’s salmon alternative is formulated to simulate the sensory qualities of …

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Food Service

Canada’s New School Foods Brings Whole-Cut Plant-Based Salmon to National Foodservice Market

May 27, 2025

Toronto-based startup New School Foods has announced national foodservice distribution agreements with Gordon Food Service and Bondi Produce, enabling the rollout of its plant-based salmon filet to over 30 restaurant locations across Canada. The expansion comes as the company completes its V1 production line, allowing it to manufacture its whole-cut salmon filet at commercial scale. New School Foods has developed proprietary scaffolding and directional freezing technologies that create a fibrous texture designed to replicate the muscle and connective structure of conventional fish. Menu integration across major Canadian cities Distribution through Gordon Food Service and Bondi Produce will see the plant-based product featured on menus at restaurants in Toronto, Montreal, and Quebec City. Venues include Toronto’s Bar Avelo, Stefanos, Joni (Park Hyatt), One (Hazelton Hotel), and …

Organisations and brands:

New School Foods

Revo Food's vegan salmon fillet with animal-free heme

Image courtesy of Revo Foods

Company News

Revo Foods & Paleo Unveil €2.2M EU-Backed Project for Salmon Alternatives with Animal-Free Heme

October 31, 2024October 31, 2024

Two alternative protein startups, Austria’s Revo Foods, a manufacturer of 3D-printed vegan seafood, and Belgium’s Paleo, a precision fermentation startup developing animal-free heme, have joined forces to advance sustainable and realistic seafood alternatives. In a project initiated earlier this year and funded by the European Union’s Eurostars program with €2.2 million, the companies are working to develop a “unique” animal-free salmon heme for Revo Foods’ 3D salmon fillet. Speaking to Cultivated X, Hermes Sanctorum, CEO of Paleo, explained that the project is specifically focused on tailoring the company’s heme technology to enhance Revo’s plant-based seafood. “We’re currently in the testing phase, refining our approach to meet quality and sensory expectations,” he said. Alternatives that deliver “real” taste Paleo’s heme lineup for the plant-based sector includes …

Organisations and brands:

Paleo

Steakholder Foods has received its first-ever purchase order from Bondor Foods, a renowned frozen foods manufacturer and institutional market distributor.

Company News

Steakholder Foods Secures First Revenue Stream with New Order of Plant-Based Fish Blends

September 30, 2024

Alternative proteins and 3D printing innovator Steakholder Foods (Nasdaq: STKH) announces it has received its first-ever purchase order from Bondor Foods, a renowned frozen foods manufacturer and institutional market distributor. Under a new commercial sales agreement, Steakholder Foods will supply its SHFISH premix blend for Bondor Foods’ new line of plant-based white fish and salmon patties. The order marks the company’s first income milestone, securing its initial product revenue stream in 2024. The deal follows successful local partnerships to integrate plant-based steaks and fish into gourmet menus and the recent opening of a demonstration center at its headquarters in Rehovot, Israel, to showcase the possibilities of 3D-printed foods. Arik Kaufman, CEO of Steakholder Foods, shared: “We are extremely excited to announce this first purchase order …

Organisations and brands:

Steakholder Foods

Investments & Finance

New School Foods Lands $6M from IKEA and Global Investors, Opens Facility to Scale Plant-Based Salmon

August 28, 2024

New School Foods has announced the completion of an additional $6 million in seed funding, bringing the company’s total raised capital to $18 million. This latest funding round includes investments from global entities such as Inter IKEA Group, Good Startup, NewTree Capital, and Hatch. IKEA, which generates $2.5 billion in annual food sales, with seafood being its second-largest category after meatballs, has set ambitious plant-based targets for its restaurants. By 2025, IKEA aims to ensure that 50% of its main meals offered in restaurants are plant-based, 80% are non-red meat, and 80% of all packaged food is plant-based. Additionally, the company seeks to have 80% of its main meals adhere to the IKEA Balanced Meal norm for healthier options. Commenting on the investment, Robert Carleke, …

Organisations and brands:

New School Foods

Plant-based fish company Hooked Foods announces it has expanded its product portfolio with new options, including plant-based chicken.

Hooked Foods Launches New Vegan Seafood, Enters Chicken Category, Gains Listings at Sweden’s Biggest Retailers

August 13, 2024August 13, 2024

Swedish startup Hooked Foods announces it has expanded its product portfolio with further vegan seafood options as well as new plant-based chicken products, marking its entrance into a new category. The products will be available in Sweden’s two largest major retail chains — ICA Gruppen and Coop Sverige — starting October 2024. The new products were created to meet the demand for specific plant-based products, following input from partner retailers and consumers, say the founders. In addition to the NPDs, Hooked Foods has revamped its packaging design in response to consumer demand for transparency. The new packaging is said to include easy-to-understand product images, clear labeling, and a focus on honesty and safety, emphasizing honesty and safety. It has been designed to reflect the company’s …

Organisations and brands:

Hooked Foods

Food Service

Oshi Expands US Presence with Neat Partnership and California Production

August 9, 2024August 9, 2024

Oshi has announced a partnership with Neat, a vegan burger chain supported by celebrities Lewis Hamilton and Leonardo DiCaprio. The collaboration will bring Oshi’s salmon to Neat’s recently reformulated New York City menu, where it will be featured in vegan fish tacos, rice bowls, and Caesar salads with avocado. Oshi, which rebranded from Plantish last year, is known for its flagship product, a plant-based salmon fillet composed of mycoprotein, algae, and vegetable oils, which replicate the layered flakes and fat found in traditional salmon. Oshi announced the rollout onto Neat menus on social media, stating, “It’s fantastic to see our products featured in more and more NYC restaurants, making sustainable dining options accessible to all. We can’t wait for you to try our salmon and …

Organisations and brands:

Neat

Kaufland Adds Vegan Parmesan & Salmon to Lineup, Expands Range to Over 100 Items

July 22, 2024

German hypermarket chain Kaufland announces an expansion of its brand K-Take it Veggie to offer approximately 20% more items, now reaching over 100 vegan products. The new SKUs include Parmesan cheese, salmon, and cheese sticks, adding new consumer options to support plant-based nutrition. According to Kaufland, one in five Germans is interested in a vegan diet, and more than 1.5 million people in Germany are already living a vegan lifestyle. The trend is rising, and the Federal Minister of Food and Agriculture, Cem Özdemir, is even trying to address the country’s all-time low meat consumption by suggesting new market opportunities. “With K-Take it Veggie, we want to offer our customers plant-based products that are suitable for every taste and every day, and also inspire them to …

Organisations and brands:

Kaufland

BettaF!sh Unveils SAL-NOM Vegan Hot-Smoked Salmon Made from Seaweed

June 11, 2024

Berlin-based startup BettaF!sh presents its latest product, SAL-NOM, a plant-based alternative to hot-smoked salmon made from seaweed, following the success of its flagship product TU-NAH. With the new product launch, the company is expanding its product portfolio to include one of the world’s favourite fish species and once again demonstrating the innovative use of European seaweed. Seaweed is often referred to as a ‘good impact food’, providing important nutrients and helping the ecosystem to regain its balance without the need for resources such as arable land, freshwater, fertilisers or pesticides. According to BettaF!sh, recently named as one of the Top 10 Agrifood Startups to watch in 2024, TU-NAH was the biggest launch in the European fish alternatives market in October 2021. The product has been …

Organisations and brands:

BettaF!sh

Impact Food Debuts Sushi-Grade Plant-Based Salmon on World Oceans Day

June 11, 2024June 10, 2024

Impact Food, a food technology startup developing sustainable seafood alternatives, has announced the debut of its sushi-grade plant-based salmon to coincide with World Oceans Day. As part of its introduction, Impact Food showcased its plant-based salmon at two World Oceans Week events, one in New York City and another in Tokyo, Japan. In New York, the product was featured at the Explorer’s Club World Ocean’s Week, where it was served in sushi rolls and ceviche. Meanwhile in Tokyo, the salmon premiered at Oisix Ra Daichi’s annual World Oceans Day event, where it was presented in sashimi and nigiri formats and featured on TV Tokyo’s WBS program. Impact Food’s new product builds on its flagship offering, Impact Tuna, which last year launched in Onigilly restaurants in …

Organisations and brands:

impact food

Canadian plant-based seafood startup Save Da Sea has secured CAD 650,000 in a seed II financing round to accelerate its US expansion and hire additional team members in Victoria.

Investments & Finance

Save Da Sea Secures Funds for Expansion, Proving that “Profit with Purpose” is Possible

May 15, 2024

Canadian plant-based seafood startup Save Da Sea recently secured CAD 650,000 in a seed II financing round to accelerate the US expansion of its salmon and tuna alternatives and hire additional team members at its headquarters in Victoria. The startup made its US debut at Market of Choice, a retail chain with 11 locations throughout Oregon, last week, as reported by Betakit. Meanwhile, its US expansion plans include other listings following a strategy to concentrate on natural foods retailers in the Pacific Northwest. Last year, CEO and founder Aki Kaltenbach reported that the company’s revenue in the Canadian market had tripled year over year, encouraging a US launch of its fresh refrigerated smoked salmon and tuna products. The round was led by the Business Development Bank …

Organisations and brands:

Save da Sea

Meat- and Fish Alternatives

Revo Foods Unveils Plant-Based Salmon 2.0 with Revamped Recipe & New Flavours

May 15, 2024

Austria’s Revo Foods has launched Version 2.0 of its plant-based smoked salmon slices, featuring an optimised recipe and a new name — SMOKEY SLICES. The products are available in the flavours “Smokey Style” and “Dill & Lemon Style”. The revamped recipe contains microalgae oils and is claimed to provide more omega-3 fatty acids than some aquacultured salmon products. Other ingredients include pea protein, sea salt, fibres, and the essential vitamins E, B12, and B6. The salmon alternatives are said to have excellent bioavailability, meaning the proteins they contain can be easily absorbed by the body. Widespread launch in mainstream retail The SMOKEY SLICES will be available from Revo Foods’ online store in most European countries from May 15. The products are also set to launch …

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Meat- and Fish Alternatives

Oshi to Unveil 2nd Iteration of “Groundbreaking” Plant-Based Salmon Fillet at NRA Chicago

May 3, 2024May 3, 2024

Food tech company Oshi has announced it will unveil the latest version of its “groundbreaking” plant-based salmon fillet at the upcoming National Restaurant Association (NRA) Show in Chicago, which takes place from May 18-21. Oshi has also revealed that it has secured US-wide distribution for its flagship cooked salmon fillet through restaurant supply company Webstaurant, along with distributors Earthly Gourmet in the Pacific Northwest and Ace Natural Inc. on the East Coast. Oshi says the exhibition of the updated salmon alternative will mark a significant step in its US expansion, which began in 2023 after the company rebranded from its previous name, Plantish. The upscale vegan Italian restaurant Coletta in New York City was the first US location to offer the plant-based salmon fillet. Last …

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Politics & Law

Revo Foods is Sued for “Misleading” Consumers That its Plant-Based Salmon is Real Fish, Court Dismisses Case

February 14, 2024February 14, 2024

An Austrian court has dismissed a lawsuit brought against alt seafood startup Revo Foods by Vienna City Council, based on the labelling of its famed plant-based salmon. The lawsuit claimed that the name of the product, “Revo™ Salmon – 100% Plant-Based with Pea Protein”, could mislead consumers into thinking it contained real salmon. However, the administrative court rejected this. “Our packaging declares that only 100% plant-based ingredients are used and clearly labels the products as vegan without animal-based ingredients,” said Robin Simsa, CEO of Revo Foods. “In our view, any accusation of deception is unjustified. Many consumers are specifically looking for these types of products, and it is important to give guidance of the product taste with descriptive names.” According to the startup, this is …

Organisations and brands:

Protein Industries Canada

Aldi UK Launches Plant-Based Smoked Salmon Slices & “Biggest Ever” Vegan Cheese Range

January 22, 2024

Aldi UK has expanded its Plant Menu range by launching plant-based smoked salmon slices and a new selection of vegan cheeses. The No Salmon Slices are smoked over beechwood for an authentic taste and texture. They have already attracted attention from influencers, with Lilly Assender — who has over 110,000 followers on her Instagram account @foodie_lilly — saying she was “shook at how much this tasted like smoked salmon”. Meanwhile, vegan TikToker @Jadegreenvegan taste-tested the plant-based salmon and rated it 9/10, in a video that received over 12,000 likes and comments. Cheese selection Aldi UK has also just launched its largest-ever vegan cheese range, including three varieties of cheddar alternatives — Sliced, Grated, and Block. Additionally, there is a selection of Continental Cheese alternatives on …

Organisations and brands:

Aldi

OCEAN KISS, a French startup based in Bordeaux, creates 100 % plant-based alternatives to ocean favorites.

Meat- and Fish Alternatives

OCEAN KISS Creates France’s First Smoked Salmon Crafted From Seaweed and Plants

December 15, 2023

Eating fish will be increasingly difficult as it becomes scarce due to overfishing, pollution, and a warmer climate. Recognizing these challenges, OCEAN KISS, a French startup based in Bordeaux, creates 100 % plant-based alternatives to ocean favorites, starting with salmon. The company’s first venture in alt seafood, SOLMON, is said to be the first plant-based smoked salmon crafted from seaweed and plants manufactured in France. SOLMON contains omega-3 (including DHA/EPA), protein and fibers, and is gluten and soy-free, offering 60% less salt than the average smoked salmon on the market. In addition to being nutritious, plant-based salmon is free from controversial substances, including antibiotics, pollutants, heavy metals, and microplastics “Our plant-based alternatives to fish help to reduce CO2 emissions and pressure on marine resources, while …

Organisations and brands:

OCEAN KISS

globenewswire / Protein Industries Canada

Protein

$11.4M Investment Set to Revolutionize Canadian Market With “Category First” Whole Muscle Salmon

November 15, 2023

Protein Industries Canada announces a significant investment in the advancement of novel food options for Canadian consumers, marking the inaugural project investment within its second mandate. The initiative will combine the expertize of New School Foods, Liven Proteins, and NuWave Research to commercialize a plant-based whole-muscle salmon product, and notably, the announcement shortly follows the formation of the world’s first alternative seafood association, Future Ocean Foods. The three companies will work together to bring to market a whole-muscle cut of plant-based salmon “that transforms from raw to cooked” (no further information is given as to the manner of the “transformation”). Described as a category first, the media release states that the salmon product will offer the same taste and texture as conventional salmon. A trio …

Organisations and brands:

Liven Proteins

New School Foods

NuWave Research

Revo Foods CEO Robin Simsa, image supplied

Interviews

Revo Foods: “3D Extrusion Technology is Not a Far-Fetched Dream, But a Reality That You Can Already Buy in Supermarkets”

October 25, 2023

When we last spoke with Revo Foods just a year ago, CEO Robin Simsa boldly stated that, in five years, “Revo will be the leading provider of plant-based seafood in the world”. Since then, the young Austrian team has famously gone on to launch its mycoprotein-based salmon filet into REWE’s flagship vegan superstore, the 200-metre square Billa Pflanzilla, marking the first-ever 3D-printed product to be available in supermarkets worldwide and receiving huge amounts of international attention. As Revo works to scale up production in three distinct steps, with the second step set to conclude next year, it will gain capabilities to produce far higher volumes and roll out the product into multiple locations. Exciting times for Austria and for the food industry, as Robin explains …

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Image courtesy of Squeaky Bean