As reported by footwearnews.com, this year marks the first time Boston-based running shoe company Saucony, has put out a Super Bowl commercial. It used its ad spot to debut Originals, its new biodegradable shoe line.
Ananas Anam Announces Saucony Partnership for Vegan Pineapple Footwear
Ananas Anam, the producer of vegan pineapple leather alternative Piñatex, has announced a new collaboration with US footwear brand Saucony. The partnership sees the launch of Saucony’s classic Jazz Court RFG made with Piñatex and available now. London-based B-Corp Ananas Anam has supplied Piñatex as the substitute material for all components and overlays that are usually made with leather in Saucony’s latest release, as the athletic brand looks toward a sustainable business transformation. The Jazz Court RFG are finished with hemp laces and plant-based mesh for a more sustainable look and feel. The move follows a similar collaboration with sports giant Nike to produce its Happy Pineapple Collection – a collection of seven sneaker editions across five styles made with the latest generation Piñatex. Zero …