THIS™ Isn’t Pork Sausages Launch at IKEA Restaurants UK-Wide
Plant-based meat brand THIS™ has announced that its award-winning THIS Isn’t Pork Sausages are launching at 19 IKEA restaurants across the UK. The sausages will be served as part of IKEA’s new Veggie Sausage & Mash meal, which features three sausages with mashed potatoes, gravy, and a leek and cabbage mix. Costing just £4.95, the meal provides a sustainable option for IKEA customers to enjoy while they shop. IKEA announced in 2020 that 50% of the main meals offered in its restaurants and 80% of its packaged food would be plant-based by 2025. The retail giant has also been taking other measures to make plant-based food more accessible and affordable, including making some popular plant-based dishes cheaper than comparable meat-based products. “Two purpose-driven brands working …