In the latest news in the global rise of the plant-based butcher, London based Rudy’s Vegan Butcher makes a significant leap forward by announcing the opening of a new location in exclusive UK department store Selfridges, as its second butcher’s shop location in addition to its popular diner. As of today, Rudy’s will offer its wide range of vegan meats in the store’s famous food hall.
Selfridges Becomes World’s First Department Store to Sell “New-Meat” by Redefine Meat
Israel’s Redefine Meat announces that Selfridges London has become the world’s first department store to feature the company’s plant-based New-Meat. The news follows Redefine Meat’s $135 million fundraise earlier this year, which the company says was one of the largest financing rounds for an alt meat company in Israel. The company’s range includes Redefine Flank (Beef and Lamb), the Redefine Burger, Redefine Sausage and Redefine Kabab, which are already available in restaurants across Israel, London, Amsterdam, and Berlin to acclaim from Michelin star chefs. New-Meat is now served at Selfridges’ Harry Gordon’s Bar & Kitchen (Lower Ground floor), served in a Spanish white bean stew, and The Brass Rail (Ground floor) where it is served in a ciabatta roll. Eshchar Ben-Shitrit, CEO, and Co-Founder of …
