British alt-meat company Moving Mountains has launched what it claims is “the meatiest plant-based product in the world”. The strips are made with pea, soy, and wheat proteins, fortified with vitamin B12, and the fast-growing company says that the product sizzles and browns just like real beef.
Simeon Van der Molen
Sponsored
Moving Mountains: “We Expect to See a Burgeoning Trend of Even the Most Committed Carnivores Replacing Meat With a Plant-Based Substitute.”
Simeon Van der Molen is the founder of Moving Mountains, which launched in 2018 its signature “bleeding” burger which, as we reported last month, is now outselling beef burgers through UK wholesaler Brakes. This week Moving Mountains announced its debut into 14 establishments in the metropolitan area of Hong Kong.