American supermarket chain Kroger has added 50 new vegan products to its range. The new products, which include yogurts, cheeses, and cookies, are part of the chain’s plant-based “Simple Truth” line.
Kroger’s Annual Report Says Plant-Based Comfort Food Will Be a Top Trend in 2022
Kroger, America’s largest grocery chain, announces the company’s fourth annual Food Trends Report, and predicts plant-based foods will once again lead as a top grocery category. Vegan comfort food is trending The report, which forecasts emerging trends and popular products in the upcoming year, says plant-based purchasing is largely driven by consumers’ concerns for the health of the environment. In addition, consumers are seeking out plant-based products for indulgence, comfort, and nostalgia rather than basing their buying decisions on perceived healthiness or health labels alone. In the comfort food category, Kroger offers a plethora of product options, including plant-based cookies, cheesecake, cupcakes, and Mac ‘n Cheese. Cooking from home remains popular Overall, the shift to at-home meal preparation continues to dominate as more consumers turn …
