Simulate Plant-Based Chicken Tenders


Products & Launches

SIMULATE Launches New Plant-Based Chicken STRIPS and CUTLETS into US Food Service

Plant-based chicken brand SIMULATE announces it is launching new STRIPS and CUTLETS, which will be initially available in US foodservice. Unlike the brand’s previous releases, Simulate’s new products are made using advanced extrusion technology tto produce a more realistic animal-meat texture.  Known for developing its flagship products NUGGS and TENDERS using software-like, iterative development, SIMULATE says its new products come closer than ever before to conventional meat. The unbreaded STRIPS are meant to recreate grilled chicken, while the CUTLETS offer a plant-based filet for use in fried chicken sandwiches and similar QSR offerings. The company also notes its STRIPS represent the brand’s first real “food swap” – an item that can directly replace chicken meat in any given recipe.  Better texture To improve the products’ texture, …



Company News

SIMULATE Announces $50M Series B and Receives Valuation Of Over $250M

New York’s SIMULATE, which started life under the name of its first product NUGGS in 2019, today announces $50 million in Series B funding, making a total raise of $60 million, in a round which valued the company at more than $250 million. This news comes a day after the company announced its debut on the Canadian market. On a mission “to develop nutrition technology that advances nature’s codebase” Interesting to note, when bearing in mind the tech background of 21-year-old founder Ben Pasternak who first made his mark with Monkey, a video game chat app for teenagers,  is that the round was led by Alexis Ohanian’s 776.  Husband of tennis star Serena Williams, Ohanian is known in the business world as a serial investor …