A new study by FMCG Gurus shows that awareness of mental health has become a big part of consumers lives around the world. An increasing awareness of the need to talk about and address issues like stress, anxiety and insomnia sees more and more consumers interested in plant-based health solutions.
sleep
Som Sleep: “We Want to Bring a Better Night’s Sleep to as Many People as Possible”
Not getting enough sleep makes people not only moody and feel stressed but causes also many lives due to accidents caused by a lack of sleep. Furthermore, little (not relaxing) sleep is related to many of our socially illnesses like burnout. These problems could be solved by an innovative drink from an US-company called “Som Sleep”. We interviewed co-founder Rob Bent about his new drink and the developments in the global beverage market.