Thailand’s Let’s Plant Meat is an innovative brand that has featured in our newsfeed several times over recent months in its work to become a domestic version of Beyond Meat et al and to bring Asian brands to the forefront. Last month, the brand was recognised as one of the winners of Future Food Asia’s Plant Protein Award.
Let’s Plant Meat: “We Saw a 10X Jump in Daily Searches for “Vegan” and “Plant-Based Meat” in Thailand”
Thailand’s Let’s Plant Meat has been at the forefront of the burgeoning plant-based industry in the country since its inception, producing vegan meat alternatives such as burgers, mince, and katsu with locally grown ingredients. A former winner of Future Food Asia’s Plant Protein award, Let’s Plant Meat products can be found in multiple retail locations across the country, at far lower prices than the imported alt meats of its rivals. With several multinationals now becoming prevalent in Thailand’s plant-based sector, vegconomist spoke with Smith Taweelerdniti, CEO of Let’s Plant Meat, to find out what comes next for the rapidly growing brand. Can you give us a brief background on your journey into the plant-based world? I am the Managing Director of Nithi Foods, a producer …
