It was clear from the outset that VFC was not going to conduct itself like any other food brand. Even before they had made their first sale, the company’s Instagram bio read Thanks Colonel, we’ll take it from here, declaring in that one line that this was a brand with big personality, a neat line in self-deprecating humour and uninhibited global ambitions.
Case Study: How Heura Foods Harnesses the Power of Social Media
ProVeg International recently published a case study exploring how Heura Foods harnesses social media to develop its brand and boost sales. Heura is a Spanish plant-based food company that sells plant-based meat alternatives to chicken, beef, and pork. The company has almost 200,000 followers on its Spanish Instagram, with tens of thousands more across its other global accounts – demonstrating the success of its engaging approach to social media. To boost your brand’s social media engagement rates in a manner similar to Heura, ProVeg recommends the following: Use humour to connect with consumers Promote education Collaborate with influencers Overall, crafting a successful social media presence as a plant-based brand is about striking the right balance between being genuine, educational, and promotional. In the words of …
